![India to become a marketing hub for PUBG maker Krafton India to become a marketing hub for PUBG maker Krafton](https://varindia.com/storage/news/uploads/2018/02/6214d95e88b34.jpg)
South Korean gaming major Krafton, the developer of the popular multiplayer battle royale game PUBG, is making India the hub of its emerging markets strategy. The company has committed to investing more than $100 million in the startup ecosystem in India.
It is looking to replicate its India approach across other emerging markets. In the last 10 months, the company has announced six deals totalling about $86 million across segments. These range from the recently announced investment in game studio Nautilus, game streaming platform Loco and e-sports firm Nodwin Gaming, to Indian language content firm Pratilipi.
Krafton is looking at opportunities across stages, rather than focus on a pre-defined opportunity, with investments so far ranging from seed rounds to chipping in $48 million in Pratilipi.
Anuj Tandon, Head, Corporate Development, India and Middle East and North Africa (MENA), Krafton, said, “India is like our hub for emerging markets. We feel our India strategy is very linked to our emerging markets strategy and we have a very different approach for the India market.”
While announcing the IPO, the company had said that it intends to attain a leadership position in high-growth markets like India and the Middle East, and that the strategy would be focused on expanding content to non-gaming media and platforms.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.