Infosys to acquire Oddity

Infosys, a leading player in next-generation digital services and consulting, has announced a definitive agreement to acquire Germany-based digital marketing, experience and commerce agency O.

Oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across the US, UK and design hubs in five cities in India. Oddity will enable digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands and global mobility providers.

Together with Infosys’ earlier acquisition of WONGDOODY, which offers creative and marketing services, Oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise.

Oddity has a comprehensive service portfolio incorporating digital-first brand management and communication, in-house production, virtual and augmented reality, experience design and e-commerce services across Europe and China.

Ravi Kumar S, President, Infosys, said, “We are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”

Oddity said, “The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys and WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world’s most respected digital tech companies.”