InMobi univels UnifID identity Solution for the app publishers

InMobi has launched UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

UnifID to work as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is one-of-a-Kind Mobile ID Solution Enables Quick Integration with Leading Identity Providers.

It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.

We are proud to introduce UnifID, as it is truly a one-of-a-kind solution that will help our publisher partners make their inventory more addressable and thus more valuable,” said Kunal Nagpal, SVP and GM of InMobi Exchange, a division of InMobi.

UnifID improves app publishers’ ability to monetize on their consented users with more advertisers, which will be more crucial than ever now that Apple has started enforcing its App Tracking Transparency (ATT) framework.

The new solution provides publishers with:

Seamless integration: A single window for publishers to select and integrate with the ID vendors of their choice with minimal legal, integration and operational efforts. Publishers can go live with an ID vendor in just a few clicks.

End-to-end management: UnifID does all the heavy lifting. It safely collects first-party data, retrieves and transfers the corresponding identifiers to demand partners and provides holistic lifecycle management for the identifiers.

Open Solution: UnifID is an open and neutral solution made available to leading identity vendors and other monetization partners in the ad tech ecosystem.

As omnichannel buying strategies become more central to advertisers and as the status quo of user-level targeting is impacted by changes from Apple and Google, it is more important than ever for app publishers and developers to work with platforms that allow them to amplify the value of hard-earned user bases in the most privacy conscious way.”