"Innovation is the main focus for E-Vision"
CEO,
E-Vision
The technology transition from analogue CCTV systems to IP-based solutions is a major trend, and in India IP-based surveillance market is expected to grow at 45 per cent year on year. The Indian market for network cameras is growing swiftly. Enterprises, small medium businesses and end-customers are looking at surveillance technologies as a prime necessity. There has also been a major shift from traditional CCTV cameras to digital surveillance systems owing to the superior technology features, flexibility and affordability and this is likely to drive the future of the security and surveillance industry. The company is likely to witness growth across all the verticals in India such as city surveillance, airports, seaports, metros and other Greenfield projects. Thus, the infrastructure sector looks quite promising.
The Right Strategy for India…
The surveillance industry in India is undergoing a transformation owing to the technology developments like Cloud Computing and Video Analytics. This transformation is also changing the way various technologies and solutions are being used by end-customers and is also influencing the final purchase decision. Innovation is the main focus for E-Vision and it has invested 15 per cent of its turnover in R&D. “We will continue to make large investments in R&D so that it can bring in new technologies that will help consumers get more out of its products,” shares Vijay Shandilya, CEO, E-Vision.
E-Visions and Channel...
The security and surveillance industry is seeing huge opportunity across all the regions in the country. Other than the main metros, E-Vision has witnessed huge demand from tier-II and -III markets. Vijay Shandilya, adds, “E-Vision has aggressive plans to enter these markets to ensure that all our products are made available and accessible to consumers in remote regions as well.”
Challenges to Face…
India is a very competitive market. The primary challenge was knowledge upgradation of the entire security ecosystem. However, Indian consumers are very intelligent. This gives E-Vision an understanding of what a customer needs and allows them to function accordingly. The other key challenges in the market are as follows:
- The Indian market is also exposed to the cheaper and inferior quality products that are easily imported from Taiwan, China and South-East Asian countries.
- Poor connectivity and lack of required infrastructure can also be a roadblock while providing solutions to various segments, especially to the SOHOs and SMEs.
Areas to focus…
E-Vision foresees a steady market growth globally and in India. India has witnessed several acts of terrorism, social crimes and data thefts in the past couple of years. These issues are emerging as the most serious concerns for the Indian governments today, resulting in increased demand for video surveillance systems. Government bodies, financial institutions and private organizations are also enhancing their budgets for video surveillances and network security. This, in turn, is driving the demand for video surveillance systems.
satinder@varindia.com
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