Keysight looks at partnerships to be long term that deliver success in the long run

Joseph Kovacs, Global Partner Manager - Keysight Technologies

“We work with our solution partners and distributors to become digitally empowered in their marketing efforts. For solutions partners, we amplify what our partners do with us using social media. We jointly work with them on paid campaigns and provide marketing content such as co-branded solution briefs. For distribution partners, we develop joint programs to help market our products.

Solution partners help us grow. We reach out to strategic partners to fill solution gaps to bring a comprehensive solution to our customer’s problem or where the partner has vertical expertise to reach a new audience with our domain expertise. Our guiding principle is that each company in the partnership must see value and bring value. Each one must realize a clear benefit that helps their business to grow. We want our partnerships to be long term and deliver long-term success. It helps both the partner and Keysight grow our businesses. The first step is to understand our customer’s needs, we work to build a solution and then look at the business case including customization, margins, resources, and costs.”