Electronics manufacturer Khushtech Korea, in collaboration with India's Tejas Network, has developed a direct-to-mobile (D2M) feature phone, where consumers can access live TV channels, OTT videos, audio broadcasts, and text-based information all without any internet or WiFi connection.
The D2M phones will use India's terrestrial TV broadcast airwaves to provide an internet connection to consumers. The Khushtech D2M feature phone will include a Saankhya Labs SL-3000 D2M demodulator chip embedded in the device and is intended for use in the 470-608 MHz broadcast bands.
The company recently had a meeting with Andhra Pradesh IT and Electronics Minister Nara Lokesh, where he indicated setting up a D2M mobile phone factory, with an initial investment of USD 20 million. Further, it plans to invest another USD 80 million in the next 5 years' time, taking the total investment to USD 100 million here in India.
Eric Shin, the founder and CEO of KhushTech said that they expect BIS certification for the phone by the end of July. Besides, approval from the Indian government for D2M technology is also awaited.
KhushTech CEO Eric Shin also indicated that they have a dream to create a cluster of Korean high-tech SMEs in Andhra Pradesh.
The primary target market is rural populations and lower-income segments in villages, where feature phone usage is high and internet penetration is low.
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