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Leica enters Indian market with first partner store in Delhi

 

 

Leica has recently introduced its operations in India. With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. With this, the brand plans to widen its reach and open more destination points starting with the metros.

 

Leica is known for its excellent quality in cameras, lenses, and sport optics products, iconic product design, and the finest arts of German precision engineering. Leica camera systems guarantee best imaging results, enormous creative freedom, and enduring value, while maintaining a tight focus on the corporate philosophy of “focussing on the essential”.

 

Leica will firstly bring its iconic S, SL, Q, M, V-Lux and D-Lux series to India, which will be exclusively available at Leica partner store in Connaught Place. The range in India will mirror the global range and pricing.

 

Speaking about Leica’s entrance to the Indian market, Sunil Kaul, Managing Director, Asia- Pacific Region, Leica Camera AG, said, “We are extremely excited to launch in a country which is rich in art, history and culture. We have opened our first and exclusive Leica Camera AG partner store in Delhi and I believe this will be appreciated by our patrons.”

 

“These are exciting times for us to enter Indian shores when more and more people are becoming familiar with the art of photography. We have observed that people are developing a deep penchant towards sophisticated and high-end camera work, owing to the increasing disposable income, elevated tourism and deeper engagements on social media. The photography industry is booming and is at its peak in India, and we are committed to creating and building up a community around the brand by connecting with our target consumers and institutions,” he added.

 

The brand plans to launch a 360-degree communication campaign which will be focussed around Leica’s global marketing pillars – Leica Akademie and Leica Galleries. The brand plans to exude the “Leica experience” to all photography aficionados by curating special in-store experiential activities. The brand is also looking at collaborating with India’s top-notch designing and photography institutes to organize informational workshops in order to create brand awareness and recall.