Lenovo is a firm believer in a partner-first strategy

Amit Luthra 
Managing Director- India - Lenovo Infrastructure Solutions Group (ISG)

Lenovo has always adopted a partner-first approach. A firm believer in a partner-first strategy, Lenovo relies heavily on its partner ecosystem, with approximately 90% of its business conducted through partners.

In the IT industry, transformation is a buzzword. Digital transformation is a reality, and what makes it real is IT transformation. For Lenovo, IT transformation is of great significance as it covers the entire IT landscape. With a rich history spanning decades, Lenovo has not only witnessed the transformation of the IT industry but has actively shaped its future.  

Lenovo works closely with its partners. We recognize that they come from diverse backgrounds - while some excel in artificial intelligence deployments, others in high-performance computing, and some have expertise in machine learning and other AI-related areas. But we collaborate with all our partners to enable and facilitate transformation, sharing our experiences and insights on how to make transformation a reality. It therefore goes without saying that our partners play a pivotal role in our strategy.  

Lenovo has always adopted a partner-first approach. We firmly believe in a partner-first strategy. We rely heavily on our partner ecosystem, with approximately 90% of our business conducted through partners.  
Partners often have strong relationships with their customers, which makes them excellent at identifying opportunities. Some partners have gone the extra mile, acquiring the necessary skills to meet the evolving needs of digital transformation. We provide support and training programs to assist them in filling any skill gaps.  

Ours is a symbiotic relationship, and we try to prioritize our partners which becomes crucial for our partner-first strategy to thrive. We also take a customer-centric approach. Together with our partners we try understanding the customers' requirements, which is the key to delivering the right solution.  Lenovo works closely with customers from the inception stage of an opportunity to fully comprehend their needs. On the basis of our vast experience and industry knowledge, we strive to provide the best solution on the first attempt. This approach ensures a superior cloud-as-a-service experience. 

Lenovo works closely with SMBs, offering both horizontal and vertical solutions. Our expertise spans across various sectors like manufacturing, education, healthcare, and more. We provide solutions in areas like 5G, Edge, high-performance computing, artificial intelligence, and enterprise analytics, helping SMBs on their transformation journey.