LG introduces ‘GreenCycle’ campaign

With an aim to build a greener ecosystem, LG Electronics has introduced the ‘GreenCycle’ campaign to spread awareness for responsible disposal of e-waste. Under this campaign, LG is offering attractive incentives to motivate consumers to return their end-of-life products for recycling. The campaign objective is to ensure that the consumer durable products are discarded in the most responsible way.

As a part of this ‘Exchange and Take back’ program, consumers can exchange their old products including Air Conditioners, Televisions, Washing Machine and Refrigerators of any brand in return of a lucrative value of their product in the form of complimentary gift vouchers. Customers buying new LG products in return of the old one, get an assured cashback of up to INR 6000 on Paytm, whereas customers who want to return their products but don’t want to purchase new products can also avail an assured cashback of up to INR 4000.

Commenting on the initiative, Youngeun Park, Head-Customer Service, LG Electronics India said, “We are happy to take this task of creating an effective recycling mechanism through this campaign called “GreenCycle”. This way, Indian consumers are getting end-to-end solution for their old and non-usable products. With electronics waste disposal becoming a severe issue each day, we at LG are working towards efficient disposal of used consumer durables. We are doing our bit and we want all of you to join us in making this initiative a success”

For exchange, customers must visit the nearest dealer shop and register their old product for exchange. In case of take-back, customers can call LG call center and register their old product for pick-up. In both cases, LG representative will collect the unit from customer’s house within 7 days. The collected unit will then be channelized to an approved recycler.

As of now, LG Electronics has collected approx. 7000 old units of all brands. Initially, this campaign was started in 159 cities which has now been expanded to 306 cities across all states of India.

This year, LG has completed its 22-year long journey in the country. Apart from delivering quality products to its consumers, the company has been making conscious efforts at protecting the environment and saving the resources for future generations with this initiative.