LIC seeks deployment of bionic agents
2022-09-05
Life Insurance Corporation of India (LIC) is considering deploying bionic agents to support its agency workforce and boost digital sales capabilities by extending tech support in the form of digital tools and analytics to the agency force.
It would help in building the core digital sales capabilities and exploring a win-win model where there is a convergence of digital along with the best human qualities of advice and engagement, said the company.
MR Kumar, LIC Chairman, said, “The increased focus on IT enablers for the field force would aid higher persistency levels and enhanced customer satisfaction. In FY22, LIC saw a 70 percent rise in the number of digital transactions.”
LIC has a network of 1.3 million agents, a large section of which work in rural areas to ensure a pan India presence across socio-economic segments. LIC plans to diversify the channel mix while ensuring that its agents continue to be the main distribution pillars.
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