Lifeline of Indian markets is the small and medium business
Being optimistic, Gunasegharan. K of ISODA says,“Yes it will curb price parity between both the channels. Lifeline of Indian markets is the small and medium business which provides employment too.”
Vendors or principal companies also feel that both online and offline channel should function without disturbance. The principal vendors are also taking initiatives for a peaceful co-existence of both the channel by signing Memorandum of Understanding (MoU) to ensure price parity.
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