Manthan in Cross Channel Campaign Management Research

By VARINDIA - 2019-06-08

Manthan in Cross Channel Campaign Management Research

Manthan, a leading AI and Analytics solutions provider, announced that its customer marketing platform has been cited in Forrester’s Now Tech: Cross Channel Campaign Management (CCCM), Q2 2019. Forrester defines CCCM as Enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels.

 

Manthan is listed as a vendor under the independent marketing platform segment. As per Forrester, “These vendors offer compelling alternatives for marketers looking for best-of-breed CCCM solutions to complement their EMT ecosystems.”Several consumer facing businesses including supermarkets, fashion & speciality brands, restaurant chains and multi-brand conglomerates count on Manthan as they move towards customer-centric marketing. Stitching together offline and online customer data is a crucial foundational step, that allows marketers decode customer journeys and surface valuable insights. They can then seamlessly orchestrate omnichannel campaigns, and interact with customers at opportune micro-moments.

 

“As a marketer, I can relate to the challenges associated with managing different systems of record, insight and engagement. An end-to-end customer marketing platform simplifies the life of a marketer, while bringing science and predictability to the art of customer engagement,” Bhavna Sachar, Senior Manager, Marketing at Manthan.

 

“It’s easy to be forgotten in a noisy marketplace, and I am a proponent of using multiple channels. However, out-of-context marketing does more harm than good to a brand, and analytics is how businesses can stay relevant to the customer,” Varij Saurabh, VP Products at Manthan.

 

Manthan caters to the evolving requirements of marketers, and its solutions are designed not just to complement existing infrastructure, but also meet their future needs, in terms of scale, ecosystem and functional capabilities.


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