MasterCard collaborates with Atlantis to expand Digital First Program

MasterCard in collaboration with Atlantis came up with an expansion plan of the Digital First Program in India, to provide users with a technology solution that will enable them to enjoy a best-in-class digital banking experience.

Through the Digital First Program the users will be able to use their cards/accounts for digital transactions within minutes of application, enabled by a fully digital online application and issuance process, including video KYC (in collaboration with Signzy).

Instant cards will make things easier for the card holders who have to wait in order to receive a physical card to begin using their cards for online shopping or at physical stores.

Also, the users will enjoy the flexibility to shop with ease, and a peace-of-mind to transact securely.

Further, users can control their own spending and set usage alerts directly from the mobile app, allowing them to manage spending thresholds.

Users will also be free from payment restrictions, as MasterCard cards are accepted globally.

Following the launch in India, the partnership will subsequently expand to Malaysia, Singapore and Thailand. Atlantis has recently announced the launch of its Neo-Bank platform in India for Gen Z and Millennials. Atlantis has a great opportunity in India with 10 million-plus youth across the country. Together with MasterCard’s Digital First program, Atlantis will offer users an end to end digital payments product.

Speaking about the collaboration, Atlantis founder Gaurav Sharma said,

“We are focused on designing a bank around humans for the AI first world. The Digital First program is a step towards the long-term trajectory of autonomous finance. We are excited to partner with MasterCard and leverage their technology capabilities to move forward in that direction.

“MasterCard offers a payments experience that reflects the lifestyle of today’s tech savvy generation that expects everything to be fast, frictionless, and secure. MasterCard is delighted to partner with Atlantis to extend the Digital First Program to allow more of their users to enjoy immediate account access and convenient payments. This partnership will set new benchmarks for neo-banking in India and further boost digital adoption among consumers,” said Vikas Varma, Chief Operating Officer, South Asia, MasterCard.