Leading interactive and collaboration solutions brand, MAXHUB focuses on developing cutting-edge interaction and collaboration solutions in an endeavor to improve the efficiency and productivity of millions of conference rooms and classrooms across the world. Avinash Johri, Executive Director - CVTE India share his insights on the current digital learning trends besides sharing on how MAXHUB is leveraging new opportunities to make its mark in the India market -
How has the digital learning market changed during the pandemic? In your opinion is it going to remain the same post pandemic?
Students and faculty had been barred from returning to classrooms due to recurrent lockdowns, rigid movement restrictions and a plethora of health regulations, which left many of them fearing for their future. The educational sector has numerous obstacles, but the pandemic has also encouraged the implementation of cutting-edge methods that are assisting in keeping things somewhat regular. Schools and universities have implemented a number of innovative initiatives to interact with students on various levels, ranging from virtual classrooms, online tests and performance assessments, to monitoring mental well-being.
Even Post Pandemic, Hybrid setup has become a game changer and opened doors to multiple growth opportunities. Brands like MAXHUB, who can elevate the human experience will be able to build a lasting emotional connection with their customers, which becomes transformational as digital becomes an essential component of the new normal.
What does the future of this market look like with the coming of the New Education Policy? How is your brand leveraging this as an opportunity?
The Indian educational system is increasingly embracing online learning. The education system has undergone numerous changes, including those related to online learning, since the New Education Policy (NEP) was introduced in 2020.
MAXHUB as a brand sees this as an opportunity as under NEP the Indian Education System is going under transformation to fulfil the demands of the present and the problems of the future, optimizing and expanding the current digital platforms and ongoing ICT-based educational activities. MAXHUB and our products are utilizing digital and online education technology effectively to address equity concerns in education.
Which are the target markets that you are looking at?
The target markets MAXHUB is looking at are -
Lack of internet connectivity and socio-economic divide happen to be a few factors that continue to deter digital learning in the country? How do you keep such factors in mind while targeting any market?
One of the biggest and most rapidly expanding marketplaces for digital consumers is India. Technology is poised to quickly and drastically impact almost every area of India's economy as digital capabilities advance and connection becomes pervasive. The introduction of 5G in India represents a paradigm change that will allow the country to surpass all other countries in terms of Web3 services. The introduction of 5G services in India is consistent with both the "Atmanibhar Bharat" program and the "Digital India" campaign.
MAXHUB as a technology brand seeks solutions to make lives of everyone around easier. Both the NEP and 5G are a boon to us, thus helping us reach to all rural parts of the country and provide the best possible education solution.
MAXHUB has too taken steps to lessen this Digital Divide by providing our products like Interactive Flat Panel to NGOs and Schools in rural areas
What are your growth plans for the new financial year?
The growth plans for the new financial year are as articulated below –
* To take leadership position in interactive flat panel and Unified Conferencing space In India
* For education Segment, MAXHUB wants to expand the Hybrid Classroom solutions customer base in India and provide service even in the remotest of the corners in the country.
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