Meeting the Demand for Speed in the Digital Transformation Era

Sujata C, SBU Head - Infrastructure and Data Center Solutions Business Unit, Redington 

The Lenovo 360 Top Choice Express program is revolutionizing the way businesses deploy technology. By combining Lenovo’s enterprise-grade reliability with Redington’s extensive market reach, the program simplifies deployment complexity, hastens time-to-value, and establishes a new benchmark for strategic technology partnerships. 

Building Client Trust Through Enterprise-Grade Reliability

Lenovo 360 Top Choice Express has strengthened our position as a trusted infrastructure partner by enabling us to deliver enterprise-grade solutions with speed, consistency, and reliability. Customers today expect rapid turnaround times without compromising on quality, and the program allows us to meet these expectations effectively.

The availability of pre-validated configurations backed by Lenovo's global standards gives customers confidence in the performance and reliability of the solutions we recommend. Faster quote generation and shorter delivery timelines have improved customer experience and reinforced our ability to support time-sensitive projects.

Additionally, the program demonstrates our commitment to helping customers navigate evolving technology requirements with agility. By consistently delivering infrastructure solutions that align with business needs and deployment schedules, we have been able to build stronger relationships with our SMB & enterprise clients and position ourselves as a strategic technology advisor rather than just a product supplier.

Fast-Tracking Infrastructure for Rapid Business Growth

Lenovo 360 Top Choice Express has significantly improved the way our customers procure and deploy infrastructure solutions. This reduces deployment time, customers receive ready-to-order, pre-configured solutions, significantly reducing procurement timelines. It helps businesses to deploy infrastructure quickly and start realizing business outcomes faster whether for expansion, refresh or new projects.  Top Choice Express also simplifies customer decision making, pre-validated configurations eliminate the complexity of sizing and selecting components making the buying process easier.  Customers benefit from predictable pricing and configurations. Channel partners can quote, position and fulfill the solutions more quickly, improving customer experience and win rates.

Capturing the Momentum of Digital Transformation

We plan to leverage the program by enabling our partner ecosystem to offer faster deployment cycles and simplified infrastructure procurement. The curated configurations and quick Configure-to-Order capabilities allow us to engage customers earlier in their decision-making process and reduce the time between requirement identification and deployment.

The program also enables us to target a broader range of opportunities, including mid-market enterprises, fast-growing businesses, and customers with urgent infrastructure requirements. By combining Lenovo's proven technology portfolio with Redington's reach, technical expertise, and partner network, we aim to drive greater adoption of infrastructure solutions and strengthen our presence across key growth segments and markets.