South Africa’s mobile social network, Mxit has announced the launch and availability of its mobile instant messenger application in India. This aspect is expected to bring the app to easy access to every mobile phone holder in India, with an aim to bridge the gap between feature and smartphones.
Mxit is available for download across more than 8,000 different feature phones, smartphones and tablets. It will provide the growing 550 million feature phones users across India with the ability to affordably use their basic data-enabled feature phone like a smartphone, with advanced functionality for chat, browsing the Internet and accessing apps and games.
The platform is both fast and data light, allowing users with even the most basic 2G connection to benefit from an immersive social mobile chat experience, at a much lower cost than the average SMS.
Sam Rufus Nallaraj, CEO, Mxit India, commented, “Launching Mxit brings innovative mobile technology to the masses making the ‘smartphone’ experience affordable to every Indian consumer. We are excited at the prospect of enhancing the lives of Indians by providing functionality otherwise not available to low-end handset users, as well as replacing the reliance on SMS on feature phones with a cheaper, more engaging chat alternative.”
Available on Java, Nokia, iOS, Android, BlackBerry and Windows phone operating systems, this app will allow 300+ characters as compared to 140 characters in a SMS.
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