Myntra leverages LogiNext Technology to optimize logistics

Myntra has partnered with LogiNext Solutions, the disruptive start-up in the domain of big data analytics and IoT, for enhanced real-time tracking, visibility and alerts. Following the association, Myntra was able to save costs, reduce the distance travelled and improve ETA/ETD with dynamic route optimization.

In less than a decade, India has seen a meteoric rise in the e-commerce segment with immense penetration across the four corners. Being amongst the top five players in the e-commerce world, Myntra has proven to be the best when it comes to fashion e-stores. With such popularity, Myntra experienced a heavy intra-city and inter-city logistics influx, nevertheless managing the supply chain with scalability became more challenging. With the increasing number of customers, managing ever-growing demand with a large fleet of delivery boys became a greater challenge.

For enhanced real-time tracking, visibility and alerts, LogiNext, with their product HaulTM- empowered Myntra to enrich their brand value within their customer base. With HaulTM, Myntra was finally able to track their large inter-city shipments more precisely and share real-time movement alerts with end-users. Myntra was overwhelmed by the Geo-Fencing and Geo-Coding accuracy provided by LogiNext. Reporting/Tracking modules customized on Myntra’s discretion made tracking the inter-city shipments seamless and responsive. Integration of HaulTM by LogiNext made it possible for Myntra to save cost on fuel, travel distance and improve ETA/ETD with dynamic route optimization.

Speaking at the association, Rajul Jain, SVP-Supply Chain, Myntra, said, “Deploying the latest technology is the only way forward for businesses today and we are extremely pleased to have found the best partner in LogiNext Solutions. Their expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimize routes and provide our valued customers with the precise ETA/ETD. We recommend LogiNext for anyone looking to streamline their logistics, gain better visibility of shipments and delivery personnel and cut down the operational costs.”

Further commenting about the association, Dhruvil Sanghvi, Co-Founder & CEO of LogiNext Solutions, added, “Solving the logistics conundrum for Myntra was a challenge we have enjoyed solving. Since the fashion e-commerce brand had experienced phenomenal growth in its popularity and reach, it was crucial for the brand to solve the logistics influx. We are pleased that our solutions have contributed in reducing costs and optimizing logistics for Myntra and look forward to a long-term association with the brand.”

Accurate location mapping has been a noticeable pain-point for Myntra. Over 10% of the delivery time was consumed in customer’s location searching, which reduced efficiency of delivery model. This is where LogiNext’s MileTM came to rescue. Advanced Geo-Coding capabilities of MileTM made it possible for Myntra to improve efficiency by accurately identifying, locating and tagging the customers’ address and storing the information for future deliveries. MileTM has also made it possible to effectively manage the load dissemination on the available delivery boy/resources, performance mapping, incentivizing their delivery channels.

The association between the two brands is poised for growth in the future. Being awestruck by LogiNext’s inter-city logistics solutions, Mynta has recently integrated LogiNext’s award-winning MileTM to manage their intra-city last-mile deliveries as well.