NComputing thrives on the strength of its revolutionary products

Monali Handa,
Marketing Director, APAC,
NComputing

Enterprises are a key focus area for NComputing in its overall business strategy. Its solutions address the needs of large, medium and small enterprises across sectors by redefining the economics of establishing a virtual desktop infrastructure (VDI).

Considerating the recent IT trends and ever-evolving and complex IT needs of Enterprise environments, NComputing offers end-to-end, integrated virtualization solutions, which include vSpace virtualization software for server/host PC, end-point thin-client devices, and vSpace client software (for use on non-NComputing end-point devices such as laptops, tablets, and smartphones) to support the adoption of BYOD and Mobility. This is done by enabling a centrally virtualized and device-agnostic IT infrastructure. The solutions are designed grounds up to break the price barrier, and have a unique way to enable organizations to deploy a secure and cost-effective virtual desktop infrastructure (VDI) and save on hardware, electricity, space and manpower costs.

VDI not only lowers the acquisition and deployment cost of computers but also significantly reduces the TCO (Total Cost of Operation).

NComputing’s Journey during the last one year in terms of acquiring more customer base Monali Handa, Marketing Director, APAC, NComputing, feels that NComputing’s journey during the last one year has been extremely gratifying. In terms of customer base, not only did it retain the largest market share of 74.6% in India for the fifth consecutive year in a row (as per the IDC 2013 report), at the global level, NComputing was named a “major player” in the IDC MarketScape: Worldwide Client Virtualization 2013 Vendor Analysis.

Currently, NComputing solutions are deployed across businesses including SME/SMB organizations, banks and financial institutions, enterprises and call centres. The World Trade Organization, Canon, Mahindra and Mahindra Financials, DHL, Pollmeier Sawmills, multiple dealerships of Maruti Suzuki India Limited, Bhavasara Kshatriya Cooperative Bank Ltd, Bengaluru and ITW India Automotive Ltd, Pune are but a few names. Some of the other large-scale implementations made by NComputing in India include 60,000 seats in 6,000-plus government schools in Andhra Pradesh; 52,000 seats in 2,622 government schools of Haryana; 18,000 seats across 1,800 learning centres of Maharashtra Knowledge Corporation Limited (MKCL); and 31,000 seats in the Employees' State Insurance Corporation of India (ESIC) across 2,210 locations in India and deployment of many lakh devices in over 45,000 educational institutions.

Verticals targeting
Currently, NComputing solutions are being deployed across multiple verticals and customer segments starting from Education, IT/ITeS, Retail, Manufacturing and Healthcare to SMBs, medium to large enterprises, government and non-government institutions. The key reason for its rampant adoption is: NComputing offers a viable and secure alternative to traditional PC computing.

NComputing is a great solution for almost any segment/organization where cost, affordability and maintenance cost is a concern. For example, in the current times, every institution in the education sector (from primary/secondary schools and colleges to universities and training centres) aims to provide its students access to modern ways of learning so that they can thrive and succeed in today’s world. For businesses (including SMB/Enterprise), NComputing offers the most cost and energy-efficient virtualization software and hardware solutions that enable CIOs to address the varied IT priorities of organizations of different size, scale and complexity with utmost ease while supporting their workforce, partners and other stakeholders in the most efficient manner.

NComputing also helps addressing the top IT priorities of governments, municipal bodies and public sector undertakings with utmost simplicity and ease.

The distribution network
NComputing is a 100-per cent channel-centric company comprising 850+ partners/distributors spread across 140-plus cities that include all metro cities as well as tier-II and tier-III cities in the interiors of India.

Partners are an integral part of our business and success. NComputing makes sure the margins they receive are up to expectations or they would have no motivation to sell. Apart from margins, they expect to be updated on the technology front as well.

To address these requirements, NComputing consistently invest in initiatives to support and enable its channel base through various channel marketing programmes, such as road shows, advertising, technical training and extended marketing programmes.

NComputing’s major partners
NComputing maintains strategic global alliance partnerships with key technology providers in the desktop virtualization market and sells its portfolio of offerings via a worldwide network of value-added distributors and reseller partners.

NComputing works closely with Citrix, Microsoft and many other OEMs, globally as well as in India.

Awards and accolades
Retaining its leadership position for the fifth consecutive year, NComputing captured 74.6% of the Indian enterprise client device market in 2013. In the Asia-Pacific market too, NComputing extended its leadership position with 24.4-per cent market share.

A few awards and recognitions won by NComputing include:
•    Mentioned in Gartner’s "Cool Vendors in End-point Computing 2014" Report
•    "Major Player" in IDC MarketScape Worldwide Client Virtualization 2013 Vendor Analysis
•    Red Herring Top 100 Global Winner 2013
•    IDA 2013 Award for Excellence in Hardware and Equipment
•    CRN 2013 Channel Champion Award in Thin Clients category
•    Network Product Guide's 2013 Hot Companies and Best Products Gold Winner
•    Frost and Sullivan 2009 Market Share Leadership Award in “Virtualization – Thin Client” category

Apart from these awards and recognitions, factors such as NComputing’s long-standing leadership position, revolutionary and affordable computing solutions, user base of over 4.5 million, and presence in over 140 countries also certainly contribute in fostering the confidence and faith of its channel partners, customers and other stakeholders in the company and its products, while also serving as great catalysts to the business growth.