Advertisement Advertisement

Nokia and ZEISS reconcile partnership to boost imaging experience



HMD Global and ZEISS have announced the signing of an exclusive partnership. This long-term agreement builds on the shared history and expertise between ZEISS and Nokia smartphones.


With a joint ambition to advance the quality of the total imaging experience on smartphones, the partnership will see ZEISS and HMD Global co-develop standard-defining imaging capabilities and will bring the ZEISS brand back to Nokia smartphones.


The two brands enjoy a decade-long relationship together, and the past collaboration saw ZEISS and Nokia phones driving technology innovations. According to the company, this renewed relationship is a long-term commitment to build on that technology innovation over the years to come.


Arto Nummela, CEO, HMD Global, said, “Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”


“The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging,” said Dr Matthias Metz, Member of the Executive Board of ZEISS Group