Nutanix re-architects its go-to-market strategy to provide partners more control
"The partner program is very important to drive business because the IT industry is at an inflection point in how customers want to procure and consume technology. Nutanix recently announced the next era of Elevate, our global partner program designed to re-define the partner engagement journey. The Elevate program focuses on providing a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. The new updates to the Elevate Partner Program include an Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle, new incentive for partners that lead sales cycles autonomously and a continued focus on building partner competencies through education and certifications.
With our updates to the Elevate program, we have addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives. We took a three-pronged approach - Research and engagement with partners worldwide, Focus on customer centricity and piecing it all together while creating simplicity and flexibility in engagement.”
Harsh Vaishnav
Head of Channels India & SAARC, Nutanix
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