Partners playing a pivotal role in guiding Pure’s AI-ready infrastructure strategy

JITHESH CHEMBIL
HEAD- CHANNELS, PURE STORAGE INDIA

“At Pure Storage, our channel-first strategy is central to our enterprise growth in India. We've recently overhauled our partner program to enhance profitability and deepen engagement with top-tier partners. This transformation focuses on increasing partner profitability, greater automation, building enhanced tools, and driving partner empowerment to proactively accelerate the growth of their businesses. By delivering offerings like Pure-as-a-Service exclusively through the channel, we empower partners to address evolving customer demands and accelerate the adoption of modern, subscription-based storage solutions across enterprises.

PARTNERS HELPING IN UNLOCKING NEW OPPORTUNITIES

Our expansion into Tier 2 and Tier 3 cities is driven by regional channel partners who possess deep local insights and relationships. We provide them with tailored enablement, tools, and demand generation support to unlock opportunities in these high-potential markets. The updated partner program includes new tools for real-time insights, customer conversations, and automating the product expansion process, which are particularly beneficial for partners operating in these regions. These partners act as trusted advisors for customers embarking on their digital transformation journey, particularly in sectors like manufacturing, BFSI, and public services.

As digital transformation gains momentum, channel partners are transitioning from traditional resellers to strategic advisors and end-to- end solution providers. At Pure, we see our partners taking the lead in driving AI-ready infrastructure, hybrid cloud adoption, and as-a-Service consumption models. Their ability to help customers unlock the full value of their data is more critical than ever. The recent enhancements to our partner program, including increased automation and enhanced tools, are designed to support partners in this evolving role.”