Partners riding on back of new age technologies

Customers today have understood the need for investment, people, and processes to convert abstract transformation goals into positive results. The leaders of these progressive enterprises no longer believe in the policy of “wait and watch” rather they are quick to embrace technologies that hold potential to increase productivity, scale operations, and/or build new revenue streams. For example, customers across industries have already deployed solutions to their internal and external end users and have been seeing differentiated outcomes, both in top-line and operational improvements.    

Though the market readiness for the latest technologies varies across industries but it has been observed that customers are demanding for technologies like edge computing and IoT solutions for real-time data processing in logistics, healthcare and manufacturing sector, AI/ML for advanced cyber security measures, multi-cloud and hybrid cloud solutions to optimize digital transformation initiatives, Blockchain witnessing traction in the fields of supply chain management, smart contracts, identity verification. There are other cutting-edge technologies like GenAI, P5G, App and API Security that are in demand among the customers.

Utilizing these new age technologies as an opportunity, IT service providers or partners are impacting the growth of its customers. To reap benefits from the emerging technologies, the partners first analyze the market and narrow down the technology, products or solutions that have the potential to disrupt the market. They also invest in research and development in order to understand their application and also innovate solutions by integrating the technologies so that they can offer better customer experience to their clients. Not only this, the partners also collaborate with technology vendors and invest in upskilling its resources so that they always stay ahead in the competitive market. 

Ingram Micro Xvantage provides a superlative immersive experience to customers

Navneet Singh Bindra 
Senior VP & Chief Country Executive, Ingram Micro India

“Considering rapid advancements in the field of technology, it becomes an absolute necessity for any National Technology Distributor and Value-Added Service Provider to monitor emerging trends proactively. First, distribution companies need to invest in analyzing the market and identifying which technology, products or solutions can gain traction and disrupt the market. During this process, it’s important to make an agile and adaptable plan that can be adjusted as and when you foresee some fluctuations in the trends going forward.
Then, it becomes important to forge strategic partnerships with innovative tech companies that are providing solutions based on cutting-edge products and emerging technologies. This can help any tech distribution company expand its portfolio and include more offerings around AI, ML, IoT, Cloud Computing, Edge Computing, Blockchain, etc. Moreover, your strategic partnerships with innovative tech companies can also help you offer more customized, vertical-focused solutions and Value-Added Services.  
Besides forging strategic alliances with the right innovative tech companies, it’s equally important to start investing in skill development programs for the employees.
There are various ways in which a tech distribution company can leverage new technologies to drive customer experience and become the brand of choice. We are taking multiple actions to provide a superlative immersive experience to our customers through Ingram Micro Xvantage. Our new digital experience platform enables our customers to interact and transact with us most conveniently.”

Revamping service portfolio with new technologies

Shriranga Mulay  
VP, Development Engineering, India, NTT DATA Inc.

“Some of the emerging technologies that are expected to disrupt the market include GenAI, P5G, Industrial IoT & Security, and App and API Security. At NTT, our approach is to utilize these trends for business growth. We invest in research, form strategic partnerships, and offer customized solutions to adapt to market demands.

At NTT, we leverage new technologies to revamp our service portfolio, prioritizing internal adoption and seamless implementation for clients. This approach enhances operational efficiency, enables automation, and facilitates self-service, ultimately elevating the customer experience and setting us apart in the market.
We are well-prepared to leverage and implement new technologies effectively through continuous upskilling and strategic resource allocation. Our team has diverse expertise, and a solid foundation in both domain knowledge and technical proficiency. For instance, in the GenAI, we have individuals who are proficient in GPU and CPU Accelerators, as well as a comprehensive understanding of GenAI platforms and MLOPs.

Our extensive experience as a managed service provider (MSP) in network and security services positions us as leaders in the field. At NTT, we have been able to adapt our skills to address emerging challenges such as IoT security, seamlessly integrating IT and OT security protocols.
Apart from this, our background in infrastructure and application management has allowed us to organically expand into areas such as application and API security. We have invested in upskilling and Laddering up of our team to provide reliable and robust security solutions and services tailored to the application-centric paradigm.”

iV-CoE plays critical role in evaluating new technologies

Shrikant Shitole  
CEO, iValue Infosolutions

“At iValue, we keenly monitor emerging technologies poised to disrupt the market, such as AI/ML for cybersecurity, edge computing, multi-cloud/hybrid cloud solutions, and digital applications enabling business transformation.

Our dedicated Center of Excellence (iV-CoE) plays a crucial role in evaluating these trends through proof-of-concepts, use case validation, and rapid prototyping across OEM solutions. We leverage AI/ML for automated security testing, vulnerability scanning, and threat detection during the development lifecycle, enabling us to build security into applications and APIs from the design stage (DevSecOps approach). This allows us to capitalize on disruptive innovations, driving growth by enhancing our solution offerings to meet evolving client needs, including adherence to data protection regulations like the Digital Personal Data Protection Act 2023 (DPDP Act).
At iValue, we leverage new technologies to enhance customer experience through our iV-CoE, a hub for innovation and collaboration. Our integrated "best-of-breed" solution stacks across OEMs enable rapid proof-of-concepts, validations against customer use cases, and ensuring application resilience across multi-cloud/hybrid cloud environments. iV-CoE's continuous focus on emerging technology integration allows us to stay ahead of trends, addressing evolving digital transformation needs, including secure digital application development, data protection compliance, and leveraging AI/ML for cybersecurity.
This approach, combined with our extensive partner network and solution delivery expertise, differentiates us as a trusted provider of integrated, cutting-edge IT solutions and services, driving impactful digital transformations for our valued clients.”

Targus Technologies investing in skill development and resources 

Raunaq Singh
CEO, Targus Technologies

“We are equipping ourselves with the necessary skills, expertise, and resources to effectively leverage and implement AI, IoT, cybersecurity, and other new technologies.

Investment in Talent: Targus Technologies can invest in recruiting and retaining skilled professionals with expertise in AI, IoT, cybersecurity, and related technologies.
Training and Development: Provide ongoing training and development programs to upskill existing employees and keep them abreast of the latest advancements in technology.
Partnerships and Collaborations: Forge strategic partnerships and collaborations with technology vendors, academic institutions, research organizations, and industry associations. These partnerships can provide access to cutting-edge technologies, research insights, and collaborative opportunities for innovation.
R&D Initiatives: Invest in research and development initiatives to explore new applications and use cases for AI, IoT, and cybersecurity technologies. This can involve setting up dedicated R&D labs, innovation centers, and pilot projects to experiment with emerging technologies and prototype new solutions.
Infrastructure and Resources: Ensure that Targus Technologies has the necessary infrastructure and resources to support the development and deployment of AI, IoT, and cybersecurity solutions.
Compliance and Security: Develop robust compliance and security frameworks to ensure that AI, IoT, and cybersecurity solutions adhere to industry regulations and best practices.
Customer-Centric Approach: Adopt a customer-centric approach to technology implementation by understanding the unique needs and challenges of clients across different industries. Tailor AI, IoT, and cybersecurity solutions to address specific business requirements and deliver tangible value to customers.”

Empowering customers with technological innovation

Hiren Mehta
MD, Unified Data-Tech Solutions (UDtech)

“Leveraging new technologies to enhance the customer experience and differentiate ourselves in the market through several key strategies:

Personalization: We use AI and data analytics to personalize our services and solutions to meet the unique needs of each customer. This approach helps us deliver tailored solutions that drive customer satisfaction and loyalty.
Automation: Automation technologies such as RPA and autonomous systems enable us to streamline processes and improve efficiency, allowing us to deliver faster and more reliable services to our customers.
IoT: We leverage IoT devices and sensors to collect real-time data, enabling us to provide proactive and predictive maintenance services to our customers. This approach helps us minimize downtime and maximize efficiency for our customers.
Customer Engagement: Through social media, email campaigns, and other digital channels, we engage with our customers to gather feedback and insights, allowing us to continuously improve our services and offerings.

We pride ourselves on our skilled team of engineers and experts who are well-equipped to leverage and implement new technologies effectively. Our team undergoes regular training and upskilling to stay updated with the latest advancements in AI, IoT and automation.
Additionally, we have established strategic partnerships with technology providers and industry leaders to access cutting-edge solutions and expertise. Furthermore, we have invested in state-of-the-art infrastructure and tools to support the implementation of these technologies. Our commitment to excellence and continuous improvement ensures that we remain at the forefront of technological innovation, empowering our customers to achieve their business goals effectively.”
 

Innovating services with Generative AI and Bots

Chandrasekar B
Chief Business Officer, Futurenet Technologies (India)

“With the advent of emerging technologies like Generative AI, it has a potential to disrupt wide range of industries by enabling new forms of creativity and innovation. We at Futurenet see this as an opportunity to innovate our services offering using Generative AI and Bots to our customers, thereby enhancing user experience and increasing productivity.

User experience is the key to success for any industry and we are no different, by leveraging new technologies we are sure that the customer experience will increase multi-fold thereby the ability of our customers to in-turn service their end customers more effectively, hence giving them an edge over their competitors. These new technologies make us as well as our customers to be more proactive in satisfying the needs of the end customer, thereby increasing customer experience and satisfaction.

We are in the process of building our skills and our expertise in serving customers for almost three decades makes us believe that we can effectively leverage on these new technologies”

Following three-pronged approach to make the most out of emerging technologies

Pranav Pandya  
Founder and Chairman, DEV Information Technology

“At DEV IT, we constantly monitor the ever-evolving technological landscape. We identify emerging technologies with the potential to disrupt our industry and implement a three-pronged approach to capitalize on them:

Early Adoption: We actively seek opportunities to pilot and integrate these technologies into our solutions. This allows us to gain valuable experience, refine our offerings, and establish ourselves as thought leaders in the space.
Upskilling and Innovation: We invest heavily in training our team members on the latest technologies. We also foster a culture of innovation, encouraging employees to explore new applications and integrate them into DEV IT's services.
Strategic Partnerships: We recognize that not all advancements can be developed in-house. We forge partnerships with leading tech companies and research institutions to gain access to cutting-edge solutions and expertise.
We believe emerging technologies hold immense potential to elevate customer experience:
Increased Efficiency: We utilize automation and AI to streamline processes, leading to faster turnaround times and improved service delivery.
Data-Driven Insights: We leverage big data analytics to gain a deeper understanding of customer needs and preferences, allowing us to personalize our solutions and optimize user experience.

Enhanced Security: We adopt advanced cybersecurity solutions to safeguard customer data and build trust in our services.
By proactively integrating these advancements, we differentiate ourselves from competitors and offer a future-proof, value-driven customer experience.”

Simplifying Business-to-Customer communication

Biren Shah  
Managing Director, Adit Microsys

“Emerging technologies that have an impact on customers’ businesses drive us to evaluate, simplify and offer as a solution to potential customers.  However, most customers are not in a position to straight away invest in emerging technologies for various reasons, so the actual consumption is a slow process.  Technologies which help us improve operations and productivity within our organization, we evaluate and implement where we find clear benefits.

Markets are not homogenous. The technology-oriented customers are willing to start quickly with proof-of-concept projects. Majority of customers move more cautiously and take more time to get ready to adapt to changes.

We introduce technologies that simplify Business-to-Customer communication.  For example, many of our customers now use integration of WhatsApp with their applications and have reduced dependance on mobile apps, which many customers weren’t too happy to download and use.”

Leveraging AI/ML analytics to enhance customer experience

Ramakrishnan Venkatasubramanian  
Chief Digital Officer, Bahwan CyberTek

“Emerging technologies like Generative AI are not just an upgrade but a quantum leap. CXOs are looking beyond the hype and integrating these technologies into operations to extract maximum value.
The use cases for these technologies are plenty. We’re seeing organizations leverage them at least in the form of next-gen chatbots and virtual assistants to enhance customer experience. In the field of IT and digital transformation, generative AI is used for a wide variety of use cases including software engineering (co-pilots and code-assistance), experience engineering (hyper personalization and consumer experience), IT support (intelligent helpdesk and service management), knowledge management and learning, and advanced areas like cyber security (threat intelligence and AI-driven anomaly detection).

Further, advancements in web3.0 technologies bring a strong convergence between IT and industries. For example, industrial automation powered with IoT, blockchain, and AI offers significant range of possibilities in reducing human error and improving productivity.

Our product dropthought is a real-time experience management platform that helps organizations to understand, manage, and improve experiences of their customers, employees, fans, and other stakeholders. We use advanced AI/ML analytics to provide actionable insights in real-time, helping clients enhance customer experience. dropthought’s combination of Granular Sentiment Analysis, AI-Powered Conversation-Based Engagement, and Action Planning for Proactive Improvement is a key differentiator.
Our technology practices drive adoption of new technologies across BCT’s (Bahwan CyberTek) customers through enterprise-grade architecture, technology consulting, niche partnerships, and IP adoption.”

Focusing on investments in R&D to capitalize on emerging technologies

Amarnath Shetty
Managing Director, LDS Infotech

“The market readiness for emerging technologies varies across industries and regions. However, there is a growing awareness of the potential benefits of technologies like edge computing and advanced cybersecurity measures. Customers are increasingly demanding solutions that offer real-time data processing, enhanced security, and seamless connectivity. As businesses strive to stay competitive in this rapidly evolving landscape, there is a significant demand for innovative products and services that leverage these new technologies to address their evolving needs and challenges.

To capitalize on emerging technologies like edge computing and advanced cybersecurity measures, we focus on strategic investments in research and development to understand their applications within our industry. By fostering a culture of innovation, we encourage our teams to explore ways to integrate these technologies into our existing infrastructure and processes. Additionally, we actively seek partnerships with technology providers and collaborate with experts in the field to stay at the forefront of these advancements. This proactive approach allows us to leverage these trends effectively to drive growth by enhancing efficiency, improving reliability, and delivering innovative solutions to our customers.

We leverage new technologies to enhance the customer experience by offering innovative solutions that address their evolving needs and preferences. For example, we utilize edge computing to deliver real-time insights and personalized experiences to our customers. Additionally, we prioritize cybersecurity measures to safeguard their data and ensure a seamless and secure user experience. By leveraging these technologies, we differentiate ourselves in the market by offering cutting-edge solutions that deliver value and build trust with our customers.”

By staying agile and adaptable, we can swiftly capitalize on emerging trends

Jigar Sanghvi 
Director & CEO, Sanghvi Infotech

“As a group deeply entrenched in system integration and various facets of information technology, we embrace emerging technologies as opportunities rather than challenges. We have established a robust framework for identifying, assessing, and integrating these disruptive technologies into our portfolio. Our approach involves close collaboration with industry experts, continuous market analysis, and strategic partnerships with cutting-edge technology providers. By staying agile and adaptable, we can swiftly capitalize on emerging trends, leveraging them to drive innovation, efficiency, and ultimately, sustainable growth across our diverse companies.

Customer experience lies at the heart of our business philosophy, and we view new technologies as enablers to elevate and differentiate our offerings in the market. Whether it's leveraging AI-driven analytics to personalize user interactions, deploying IoT solutions for real-time monitoring and predictive maintenance, or harnessing blockchain technology to enhance security and transparency, we are committed to leveraging the full spectrum of emerging technologies to deliver unparalleled value to our customers. By focusing on innovation, usability, and seamless integration, we strive to create transformative experiences that not only meet but exceed customer expectations, thereby solidifying our position as a market leader.

Our decades-long experience in the IT industry has endowed us with a deep pool of talent, comprising seasoned professionals and forward-thinking innovators. We foster a culture of continuous learning and skill development, investing in training programs, certifications, and knowledge-sharing initiatives to equip our teams with the latest tools and expertise.”

Harnessing AI, modernization, and security technologies  to create agile and intelligent solutions

Prashanth S  
Co-Founder & Executive Director, Quadrasystems.net

“At Quadra, we see AI, cloud modernisation and security as emerging trends that enterprises need to stay on top of in order to thrive and grow faster than competition. In order to ensure that we help our customers make the most of these trends, we maintain a deep understanding of our target market, conducting thorough market research to identify the needs, preferences, and pain points of our customers, current as well as potential.

This enables us to tailor our customer experience strategies to meet their specific requirements, leveraging technology to deliver exceptional and personalized experiences.

Additionally, we prioritize innovation and differentiation in our offerings. By developing unique value propositions through innovative services and custom IP solutions, we aim to stand out in the crowded marketplace. This involves leveraging our team's expertise, which boasts over 750+ professional IT certifications, to harness AI, modernization, and security technologies in creating agile and intelligent enterprise solutions.

Furthermore, strategic partnerships with leading technology providers and start-ups in AI and cybersecurity enhance our service offerings, providing us access to cutting-edge technologies and market insights. This collaborative approach not only broadens our capabilities but also enables us to offer the most advanced and effective solutions to our clients.”

Integrating innovations into solutions to offer comprehensive cyber protection

Vibhore Shrivastava  
Managing Director, VIBS Infosol

“To capitalize on emerging cybersecurity technologies, we adopt a proactive approach by closely monitoring industry developments and assessing their relevance to our business and clientele. For instance, with the proliferation of cloud computing and remote work, we invest in researching and implementing advanced threat detection and response systems. By integrating these innovations into our security solutions, we aim to offer comprehensive protection against evolving cyber threats, thereby driving growth and instilling confidence in our clients.

We leverage new cybersecurity technologies to enhance the customer experience by offering proactive protection and personalized solutions. For instance, we deploy AI-powered threat intelligence platforms to analyze vast amounts of security data and identify potential threats in real-time. Additionally, we provide clients with user-friendly interfaces and dashboards to monitor their security posture and respond to incidents efficiently. By delivering seamless and effective cybersecurity solutions powered by emerging technologies, we differentiate ourselves in the market and build trust with our clients as a reliable security partner.

We prioritize talent acquisition and continuous training to ensure that our cybersecurity team is equipped with the skills and expertise needed to leverage and implement new technologies effectively. This includes investing in certifications, workshops, and hands-on training programs to keep our staff updated on the latest cybersecurity advancements. Additionally, we collaborate with industry experts and technology partners to access additional resources and support.”

Using new technologies for better customer experience through personalized and efficient services

Sairaman Mudaliar
Co-Founder & Director, Pentagon System & Services

“To capitalize on emerging technologies and drive growth, it's essential to stay informed about market shifts and emerging trends. Establish strategic partnerships with technology providers to access new innovations and expertise. Maintain a customer-centric focus by leveraging emerging technologies to enhance customer experience and satisfaction. Embrace an agile business model that allows for quick adaptation to seize new opportunities. Invest in skilled professionals knowledgeable in emerging technologies to drive innovation and growth.

It’s essential to utilize data-driven decision-making to guide investments in technologies with high growth potential. Innovate by developing new products or improving existing ones using emerging technologies. We also believe in sharing our expertise and using thought leadership to build credibility and attract customers. Cybersecurity should be given utmost priority to protect sensitive data and maintain trust with customers and stakeholders.

As an IT solution provider, we leverage new technologies to enhance the customer experience by offering personalized and efficient services. We integrate high-end software and data analytics to automating processes which help to provide real-time insights and tailor solutions to individual needs. By implementing streamlined IT solutions and secure measures, we ensure rapid data processing and low latency for seamless user experiences. We also prioritize user- friendly interfaces and intuitive designs for maximum accessibility. Additionally, our focus on robust cybersecurity measures builds trust and confidence with our clients.”

Utilizing new technologies for customer behaviour, preferences, and potential challenges 

N. K . Mehta  
MD & CEO, Secure Network Solutions

“Disruptive tech fuels our growth strategy. We identify trends through research and market monitoring. We then invest in training to equip our team with the skills to implement these technologies for our customers. We also build partnerships with industry leading OEM’s to gain deeper insights and access to cutting-edge solutions. This allows us to offer our customers tailored solutions that leverage disruptive tech like AI-powered security, driving efficiency and growth for their business.

We have implemented latest ERP & CRM systems with enhanced modules and utilize data analytics with inbuilt AI to gain deeper insights into customer behaviour, preferences, and potential challenges. We leverage data to tailor recommendations and anticipate potential issues for a proactive approach. We also streamline processes with automation and cloud-based solutions, giving customers 24/7 access and control. This, along with self-service portals, empowers them and sets us apart with a frictionless, efficient customer experience.

We stay ahead of the curve by fostering a culture of continuous learning. Our team undergoes training to acquire skills for new technologies. We also partner with industry leading OEM’s to gain access to such trainings & upgrading our skills. Additionally, we invest in a creating in-house technology labs and continuous training of our engineers to ensure we have the resources to effectively implement and manage these new technologies.”

Magnamious Systems refers new technologies to customers after using it internally 

Jiten Mehta 
Chairman, Magnamious Systems

“After COVID, the market is always ready for new technologies. The only customer demand is that we need to solve their problems and support the operations with the skills and talents.

During networking events from the media or while hearing to the senior leaders from the industry talking about the technology that is going to be disruptive, we start aligning with the respective product OEMS and try to be the early adapter which helps us in leveraging the opportunity.

We use the new technologies internally in our environment and make sure all our sales team keep talking on the same. So, we use it ourselves before introducing it to the customer.

Once we identify the technology product we immediately get aligned with the OEM and start developing the market and skill along with the OEM and once we crack one deal then we are all set to go.”

Team Computers leverage technology for a seamless and personalized customer experience

Sagar Kukreja
Head of Marketing, Team Computers

“At Team Computers, we see several disruptive technologies on the horizon. Edge computing is particularly exciting, especially for our clients in sectors like manufacturing and healthcare. We're building expertise in this area to offer solutions that can optimize real-time data processing and drive operational efficiencies. For instance, we're exploring partnerships with companies that specialize in edge computing hardware and software to provide our clients with comprehensive solutions for tasks like real-time machine monitoring in factories or remote patient monitoring in healthcare.

Additionally, the rise of Artificial Intelligence (AI) presents immense opportunities. We're actively exploring how AI can be integrated into our services to enhance automation, data analytics, and customer experience. For example, we're developing AI-powered chatbots to automate routine customer service tasks, freeing up our human representatives to handle more complex inquiries.

We believe in leveraging technology to create a seamless and personalized customer experience. We're exploring solutions like chatbots and AI-powered customer support to offer 24/7 assistance and faster resolution times. Furthermore, we're utilizing data analytics to gain deeper customer insights, allowing us to tailor our offerings and marketing strategies for maximum impact. By analyzing customer purchase history and browsing behavior, we can recommend relevant products and services, creating a more personalized shopping experience.”

Tracking technology disruption and engaging with clients in a consultative manner

Vipul Datta  
CEO, Futuresoft Solutions

“At present emerging technologies are a hype as there are real use cases available for business impact - positive or negative. Client is awaiting firm policy inputs as well as some measurable insights into the use cases impacting its business and hence engagement is primarily of sharing information and staying engaged consultatively.

We are working closely with policy makers, influencers and the consultant community and preparing white papers about the possible use cases and technological framework in which we ensure adoption and if the business is ready for it.

We are keeping track of technology disruption and engaging with our client in a consultative manner that has helped us to stay ahead of our competition and prepare the adoption roadmap by our clients linked to low TCO and high adoption.”