PolicyBazaar.com launches its mobile website

Policybazaar.com has announced the launch of its Mobile Website. The mobile version of Policybazaar.com is claimed to cater to the needs of its 50,00,000 visitors who visit the site every month via mobile phones. The number of mobile phone subscriptions has reached 5.9 billion, an impressive figure in a world of 7 billion people. The growth in the mobile technology is very evident from the increasing mobile subscriber base in India which has reached 893.84 Million. 

The mobile Internet penetration in India is expected to reach 237 million by 2012.The industry experts claims that 58% of Mobile Internet is used for search networking sites or Internet and have become the first screen for internet for millions of people in India.

Akshay Mehrotra, CMO, Policybazaar.com said, "With increasing mobile penetration in the country, mobiles are becoming the tool for accessing Internet.  The consumers owning Internet enabled handset is growing at 300% a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet." 

The site has been designed on HTML5, CSS3 and works across major platforms including iOS, Android, Blackberry and Symbian. The site has been extensively tested on multiple devices covering multiple operating systems, browsers and screen resolutions. The key parameters of a mobile site such as optimization, compatibility with various devices, operating systems and a good customer experience have been given the utmost importance.