“I think the price parity will be the guiding force for principal companies too, who will want both online and offline Channel to co-exist without much disruption. In our IT industry we have already seen these principals making sincere efforts and have signed MOU with FAIITA to ensure One Price through All Channels, though it may take time to stabilise but in the long run it will help benefit all players in the eco-system,” underlines Pankaj Shah of ASIRT.
VAR Panchayat
Price parity will be the guiding force for principal companies
<p>“I think the price parity will be the guiding force for principal companies too, who will want both online and offline Channel to co-exist without much disruption. In our IT industry we have already seen these principals making sincere efforts and have signed MOU with FAIITA to ensure One Price through All Channels, though it may take time to stabilise but in the long run it will help benefit all players in the eco-system,” underlines Pankaj Shah of ASIRT. </p>
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