Rashi Peripherals betting big on Deep Learning, AI and Digital Marketing

By VARINDIA - 2018-09-14

Rashi Peripherals betting big on Deep Learning, AI and Digital Marketing

Rajesh Goenka
Vice President, Sales & Marketing 
Rashi Peripherals

 

Data management plays a very important role in any organization. We at Rashi Peripherals, duly recognize the importance of data in our day to day business operations. We have made a significant amount of investment in the technology and resources for robust Data management. We implemented SAP in our system almost 11 years back, and today it is the most robust backbone for our channel strength. All our 50 branch offices and service centers are well connected through this system enabling the seamless exchange of information that facilitates fast decision making.

 

Going the Digital way

 

Distribution of cutting-edge technology solutions will remain a prime focus of the business, however, we are now stepping out of our boundaries and exploring new business avenues in the software space. We are also supporting the Government’s various Digital initiatives and working closely with the agencies on projects like Aadhar Enrolment kit, Digital signage etc. We are also betting big on various education projects. We have recently stepped into Deep Learning & Artificial Intelligence and are heavily promoting  related solutions.


Driving Growth

 

Rashi Peripherals will continue to invest in Marketing and processes, which improve business efficiency. We are committed to introducing cutting-edge technology in the Indian market and ultimately improve partners’ profitability. At the same time, we will not compromise on the product quality and brand name. We take a lot of honor to say that today millions of users and thousands of channel partners keep faith in our brands despite cheaper products being available in the market.

 

Brand Positioning vs. Marketing Tactics

 

Value addition has always been at the core of our business philosophy and we have established ourselves as the most admired value-added distribution powerhouse in the industry. Channel engagement and Channel nourishment have been our biggest differentiation in the market and that is how we are nurturing  Rashi Peripherals. Our pan India presence and sales in more than 750 towns and cities and a robust channel ecosystem of 9000 plus partners are our strong pillars of business and we will continue to bet on our core competencies with a clear go to market strategy.

 

Rashi Peripherals is the only distribution company, which gives a lot of emphasis on the marketing activities. In fact, we are known in the industry for our innovative marketing campaigns. We were the first distributor to launch several unique marketing programs such as local Pre-Sale and Post-Sale support, roadshows and TFTs for partners, promotion of DIY PCs, Make in India, Digital India etc. which received a lot of applauding in the industry.


 




VARINDIA SIITF
SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) -2018
BANGALURU
VARIndia - Star Nite Awards
STAR NITE AWARDS(SNA) - 2018
NEW DELHI
VARINDIA - OITF
ODISHA INFORMATION TECHNOLOGY FAIR(OITF)-2019
BHUBANESWAR
VARINDIA - WIITF
WESTERN INDIA INFORMATION TECHNOLOGY FAIR(WIITF) - 2019
MUMBAI
 INDUSTRY EVENTS Placeholder image
TechnoBind updates partners on Gemalto's  two factor authentication solutions

TechnoBind updates partners on Gemalto's two factor authentication solutions

TechnoBind has completed 4-city partner event and empowered their partners on Gemalto'...

ThoughtWorks to organize the first multi-city edition of Vapasi in India

ThoughtWorks to organize the first multi-city edition of Vapasi in India

ThoughtWorks will be hosting the first ever multi-city edition of Vapasi – a technic...

AIT hosts Infocomm-Avixa Fellowship Meet in the professional AV sector

AIT hosts Infocomm-Avixa Fellowship Meet in the professional AV sector

Academy for IT (AIT) has organized a Fellowship Meeting for its Members regarding “B...


Copyright varindia.com @1999-2019 - All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.
Other Initiatives : www.mybrandbook.co.in | www.spoindia.org
This website is hosted by ESDS Software Solution Pvt Ltd.

advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription