Rashi Peripherals has conducted five-city Partner Connect event to reinvent its channel engagement in the upcountry markets. The objective of the event series organized in association with Lenovo is to make partners aware of the company’s brand portfolio and showcase latest technology innovations in Commercial SB notebooks, desktops and TFT Display.
Commenting on the essence of Partner Connect, Rajesh Gadgil, Group Business Manager, Rashi Peripherals, says, “Partner Connect is a great platform to reach out to emerging markets and introduce ourselves and the respective brands. This year, we intentionally identified tier-3 and tier-4 cities because these are the high potential markets for us. We already have a strong presence in the upcountry regions and we are confident that these will give us a lot of growth, especially from the SMB and SME vertical. We will continue to tap new partners and new cities through our partner engagement programs.”
The five-city event is organized in Madurai, Hubli, Kolhapur, Erode and Tirupur, which receive an overwhelming response from partners. More than 150 partners from all the five cities attended the event.
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