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Redd Experience Design ties up with Slang Labs

Redd Experience Design has forged alliance with Slang Labs as partners in application design. This is a unique collaboration as Redd is currently working on developing specific voice-enabled design frameworks and standards to be applied across consumer applications, thus increasing their speed, efficiency and ease-of-use.


Slang Labs are experts in technology. They provide a platform to add multi-lingual and multi-modal Voice Augmented eXperiences (VAX) to any app. They understand natural language spoken by users and convert them into actions, like Alexa and Google Assistant, but for specific applications. And unlike the others, Slang Labs will also be focusing on regional languages, which will help penetrate a larger Indian user base.


Sharan Grandigae, CEO, Redd Experience Design says, “We believe that voice technology is going to drive the immediate future of user interfaces. Slang Labs is ahead of the curve in enabling the rapid adoption and commercialization of voice-based interfaces by organizations across India.”


Kumar Rangarajan, CEO, Slang Labs, says, “Redd has been an early and strong believer in the power of Voice Augmented eXperiences (VAX) transforming the way people interact with their favourite apps. We are delighted in being able to partner with them and look forward to building wonderful experiences together.”


Redd Experience Design specializes in helping well-known start-ups and enterprises like Urban Ladder, Lenskart, Asian Paints and Discovery Channel develop and deliver superlative user experiences. They have also been consistently pushing the envelope by using cutting-edge technology like EEG headsets to perform usability testing or developing products that merge physical and digital experiences.


Slang Labs focuses on building tools and technologies that enable software makers to bring next generational user experiences to the masses. They consider voice to be an evolutionary technology that can be made to work with existing interfaces and significantly enhance the way end users use their products. They come to the fold having successfully exited Little Eye Labs (that was acquired by Facebook).


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