Roposo has launched Shipstreak, a comprehensive order management solution designed specifically for Indian ecommerce sellers. Powered by advanced data science and artificial intelligence technologies, Shipstreak offers brands and sellers the ability to streamline their operations end-to-end, resulting in a reduction of RTOs thus helping in boosting profitability.
In the context of e-commerce, RTO or Return to Origin refers to a situation where a package cannot be delivered to the customer due to various reasons and is returned to the seller’s original location. While returns are an inherent aspect of e-commerce, it continues to remain as a major pain point for online retailers The process of handling RTOs can pose several challenges including impacting the operational efficiency and profitability of online retailers.
By enhancing the delivery process and post-order customer experience, Shipstreak is set to revolutionize the way ecommerce businesses operate in India.
With the proliferation of smartphones and internet connectivity across the country, India is emerging as a key player in the growth of the global digital economy. According to recent reports, the Indian e-commerce market is expected to be worth over USD 200 billion by 2026. Furthermore, D2C brands have been identified as the fastest-growing ecommerce segment, with projected sales of USD 50 billion by 2025. Despite this tremendous growth, the e-commerce sector in India faces a major challenge in the form of RTO (Return to Origin), which remains a major bottleneck for several online retailers.
Shipstreak utilizes advanced AI/ML technologies to address the RTO challenge and optimize Cash on Delivery (COD) conversion rates. The tool uses technology to convert COD orders into prepaid orders once the transaction is complete on the website.
Additionally, Shipstreak's technology also recommends the preferred shipping partner based on their past performance, which results in higher benefits and profits for the seller. With COD orders accounting for nearly 99% of all online transactions, this feature proves particularly vital. Shipstreak has a comprehensive customer communication channel that enables sellers to engage with their customers via multiple touchpoints, including WhatsApp, SMS, IVR, and manual calls, to ensure higher conversion rates.
Abhinav Jain, Vice President – Roposo Experience, said, "As a company, we are committed to simplifying the operations of digital retail businesses, enabling them to grow, market, and manage their businesses with ease. With Shipstreak, our latest innovation, we aim to tackle two of Indian ecommerce's biggest pain points - Return to Origin (RTO) and Cash on Delivery (COD) conversion rates. Our cutting-edge technology has already demonstrated impressive results, boosting profitability for our partners by up to 20%. As we continue to scale, our mission is to partner with 10,000 businesses across India this year, empowering them with the tools and resources they need to succeed in the dynamic ecommerce landscape."
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