Foreign Trips Schemes popularly known as FTS is the most awaited event among the channel fraternity. FTS is considered as the biggest reward conferred to partners for their outstanding business performance. Many brands organise FTS for their partners who achieve sales targets to exotic locations. However, since the COVID-19 pandemic has hit the world, the future of FTS seems gloomy. Though many countries are now opening up their economies gradually for tourism, brands seem cautious about FTS. However, partners are optimistic about the scheme and expect brands to explore the possibility of re-launch in 2022.
Among all the channel incentive schemes, FTS has garnered widespread popularity over the years. It is an excellent motivational tool and can be as rewarding as an advertisement. FTS also promotes healthy competition among the partners and ultimately help brands to sell more and earn more. Hence, brands also make a significant investment in FTS to attract more partners to enrol in it.
“We have managed several memorable FTS in the past, hence, we understand partners’ sentiments. It is like one big family going on a vacation, exploring new cultures, exchanging new ideas and having lots of fun. FTS is not just a token of appreciation for their business achievement, it is also a platform for them to meet and network with fellow partners across India. Brands also leverage the platform to build their image among the channel fraternity. So it is a win-win for both. However, the Corona crisis has changed the industry dynamics and hence, we should consider the present pandemic condition worldwide and strictly follow the safety guidelines for everyone’s safety”, said Rajesh Goenka, Director, Sales and Marketing, RP tech India.
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