Salesforce India intros Public Sector Division to drive transformation

Salesforce announced the launch of its Public Sector division in India to drive transformation, aimed at empowering government agencies and public sector organisations to transform citizen experiences with Salesforce technology.

Salesforce Public Sector Solutions are designed to help government agencies serve people faster with out-of-the-box apps designed for digital service delivery. Built on Salesforce’s Einstein 1 Platform, this allows government organisations to future proof their IT investment with citizen developer, AI, and automation tools, while helping to enhance their services’, agility, efficiency, and digital transformation. Salesforce also recently announced the launch of Public Sector Einstein 1 for Service, including CRM, trusted AI, and data capabilities to help government agencies automate administrative tasks and provide faster service to citizens.

Salesforce’s Public Sector Solutions are available on a public cloud infrastructure, called Hyperforce, which is a next generation infrastructure architecture, built for the public cloud.  This enables customers to help meet their data residency, data control and security obligations. Fundamentally, Hyperforce is leveraging the power of public cloud infrastructure with a security-first culture, Zero Trust principles and integration of enhanced privacy-centred standards. Salesforce’s product offerings enable government agencies and public sector organisations in India to succeed at scale.

Tableau and Einstein Analytics offer advanced data visualisation and AI-powered analytics. MuleSoft’s integration solutions make it easy to integrate Salesforce with any cloud or on-premises system to transform the experience. Additionally, Slack makes work more productive and conversational with AI-powered summaries and data-triggered workflows. The Salesforce low code platform allows for the creation of custom applications for unique needs. The AppExchange also offers a variety of pre-built apps specifically designed for government use.

Arundhati Bhattacharya, CEO & Chairperson, Salesforce India, said, “Our focus on the public sector, comes at a time when cloud has become the underlying strength of digital transformation efforts, playing a pivotal role in paving the way for innovation and propelling India to become a $1 trillion digital economy by 2030. Artificial intelligence – both predictive and generative, machine learning, and application development based on trust will boost citizen experiences.”