In a global smartphone shipments report, the South Korean conglomerate Samsung managed 73.7 million shipments during the January-March period and secured 24% of the global smartphone market share.
A total of 311.2 million smartphones were shipped. Apple combined high demand for the iPhone 13 series with a new iPhone SE, leading to solid growth of 8% and 56.5 million units shipped. Xiaomi (39.2 million), OPPO (29 million) and vivo (25.1 million) completed the top five.
The Chinese market suffered significant drops during the period with Xiaomi, Oppo and vivo all losing upwards of 20% of their shipment figures compared to the same time last year. Honor was the only brand that seemed to fare well during the period and claimed first place in terms of shipments with 15 million units sold.
North America was the only region to experience growth during the past quarter with Apple’s iPhone 13 series and Samsung’s Galaxy S22 trio leading the way. Vendors such as Lenovo, TCL and Google continued to make an impressive effort, taking over carrier slots that previously belonged to LG.
Analysts say, “Inflation, the ongoing Russia-Ukraine war, COVID-19 restrictions and supply disruptions will affect all levels of operation and planning. Though short-term projections are filled with regional uncertainties, component shortages are starting to ease, which relieves some cost pressure. Leading vendors will take this downtime to strengthen relationships with supply chain partners and their core product and channel capabilities to capture rebounding demand in the second half of 2022.”
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