Samsung introduces 2021 Soundbar Lineup in India

Samsung has launched its 2021 Soundbar lineup, including the world's first 11.1.4 channel soundbar ushering in a never before rich and immersive surround sound experience.

The new Q-series, A-series and S-series soundbars are carefully tuned at the Samsung Audio Lab in Valencia, California to make each in-home entertainment experience perfect – be it binge-watching your favorite show or action movie or playing heart-racing video games.

The new soundbar lineup will be available at all leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop from July 7, 2021.

The new and premium Q-series soundbar, an epitome in audio technology innovation, comes with the world’s first 11.1.4 channel that enables consumers to enjoy the most realistic three-dimensional audio. To help consumers experience perfection, Q-series soundbars come with Samsung’s signature Q-Symphony technology that plays surround sound from TV and soundbar simultaneously, creating incredible audio synergy.

For a real cinematic experience, all models of Q-series support Dolby Atmos/DTS:X. The audio experience is taken to an all-time high with Samsung’s SpaceFit Sound technology that automatically analyses the surrounding environment and provides an optimized sound experience. That’s not all, when a game device is connected to your TV, the soundbar automatically switches to the Game Mode so that you can solely focus on enjoying the game. The new lineup has Amazon Alexa built-in, making it easy to take full control of the listening experience.

To address the demands of Indian consumers for high wattage soundbars, the new A-series soundbars come with enhanced wattage. This series comes equipped with Dolby Audio/DTS Virtual:X, a 3D sound made with Samsung’s exclusive audio processing technology, providing an immersive surround sound simulation. Its new Bass Boost feature allows users to add ‘more boom’ with a simple click, while the Adaptive Sound Lite technology automatically enhances voice clarity and optimizes sound for TV series, sports, and news, depending on content.

The S-series soundbar comes stylishly designed wrapped in a premium fabric along with smart usability and mind-blowing sound experience and is a perfect addition to any living room. Without a central speaker, those sitting near the edges of the room can often only hear the sounds closest to them. This series includes a central speaker that replicates a room-filling cinema-style environment. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar to play music.

Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, says, “In-home entertainment is one of the most important stress busters today as work and play boundaries continue to fade. Our 2021 Soundbar lineup has been designed to offer premium sound experience with stylishly elegant looks. With innovative features and industry first technology that are truly game changers, the new lineup is designed for those looking for the sound of perfection. In a time when consumers have access to an endless range of content, soundbars help elevate their audio-visual entertainment experience.”

Price, Offers, where to buy:

The 2021 Soundbar lineup would be available on Samsung’s official online store, Samsung Shop and select Samsung Smart Plazas from July 7, 2021.

The Q series soundbar models – Q950A, Q900A, Q800A, and Q600A will be available for INR 147,990, INR 111,990, INR 61,990 and INR 43,990 respectively.

A series soundbar models A670, A550 and A450 will be available for INR 47,990, INR 33,990 and INR 27,990 respectively.

S series soundbar model S61A will be available for INR 47,990.

Consumers buying the soundbars can avail up to 10% additional cashback of up to INR 6,000 on all leading credit and debit cards of HDFC Bank, ICICI Bank, Axis Bank, Federal Bank and Bank of Baroda.

All Soundbars will come with 12 months of warranty.