Samsung Electronics Co. named its newly merged unit for mobile and appliances the device experience division, also the DX Division to provide its customers with new, meaningful experiences.
The company said in a statement that the new name shows Samsung's "ongoing commitment to creating new and meaningful experiences for customers" and "longer-term future-oriented business structure and stronger global leadership.”
The DX division, one of the two main strengths of Samsung's business alongside the device solutions (DS) division, comprises the visual display business, digital appliances business, health & medical equipment business, MX (mobile experience) business, and network business.
The DS division, led by CEO Kyung Kye-Hyun, includes its main semiconductor business, which took up more than 60 percent of the company's operating profit in the third quarter.
The tech giant earlier announced that it had merged the consumer electronics and IT and mobile communications divisions, and named Han Jong-Hee, the former Head of the Visual Display Business as the new CEO to lead the new division.
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