Samsung Electronics will not change the default search engine on its smartphones from Google to Microsoft Corp's Bing any time soon. Samsung has suspended an internal review that explored replacing Google with Bing on its web-browsing app, which comes pre-installed on the company's smartphones. Samsung was earlier considering a potential shift to Bing as was first reported last month.
A sizable part of the revenue earned by search-engine companies comes from their long-term partnerships with phone makers such as Apple and Xiaomi. Google earns an estimated $3 billion in annual revenue from the Samsung contract, according to a report.
In the recent months, the integration of OpenAI's artificial intelligence technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth.
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