Korean smartphone major Samsung is re-entering India’s laptop market, aiming to corner a double-digit market share by the end of this year with the help of laptops targeted at students, enterprises and consumers seeking flagship experience.
The company will launch six laptops in the price range of under Rs 40,000-Rs 1,20,000 which include the Galaxy Book2 Pro 360, Galaxy Book2 Pro, Galaxy Book2, Galaxy Book2 360, Galaxy Book Go for students and the Galaxy Book2 Business for Enterprises in the next 2-3 days.
Samsung will also introduce discounts and offers for students which will be available on all six devices even though the company will specifically launch its entry level Galaxy Book Go laptop for the segment.
Sandeep Poswal, Business Head, New Computing Business, Samsung India said, “We are coming up with a strong portfolio in India. The six laptops that we are launching are the latest and the best from Samsung's house. We have recently announced this line-up at the Mobile World Congress. We are very clear in our mind (with the launch) and want to target at least a double-digit market share by the end of this calendar year.”
He further said, “By the end of this year, 2022, we plan to have double-digit market share in the addressable area where we operate. We want to offer this to all segments of our customers. We are launching in March and we will try to do our best to achieve this share,” Poswal said.
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