Security-surveillance company Sparsh honoured as “Make In India” success story by CIM and DPIIT

The home-grown security-surveillance company, Sparsh has been honoured as “Make in India” success story by the Ministry of Commerce & Industry and DPIIT. In 2017, to revive the manufacturing sector in India Prime Minister Narendra Modi started an initiative called ‘Make in India’ and on the occasion of completion of five years of the implementation of Public Procurement Policy - Make in India (PPP-MII), an impact assessment event was conducted by the Ministry of Commerce and Industries (CIM) & Department of Promotion of Industry and Internal Trade (DPIIT). The event was chaired by Minister of CIM Piyush Goyal.

The Ministry of Commerce and Industry & DPIIT invited three organizations as the Make in India success story to present their journey and experience. The companies are:

• M/s Samriddhi Automation Ltd (Sparsh)

• M/s Tejas Networks Ltd

• M/s Accurate Gauging Pvt Ltd

At the event Founder and Managing Director of Sparsh, Sanjeev Sehgal presented the success story of the company.

Success story of Sparsh

In 2008, Sparsh became the first company in India to design and manufacture CCTV cameras in technical tie-up with Sony Electronics Inc. According to DPIIT's Public Procurement Policy-Make in India, Sparsh goods qualify as Class-I type CCTV manufacturer. Additionally, they are qualified for preference under the PMA Policy.

Sparsh came into existence in the year 2002, guided by the vision and determination of Sanjeev Sehgal who wanted to establish an Indian brand in the field of Security Surveillance. During that time, the entire market was captured by unorganized players who were importing Cameras from Taiwan and South Korea. Electronic Equipment manufacturing was a dream, and no one could have thought of the development of CCTV Cameras domestically in India. Sparsh took this as a challenge and started making efforts in the direction of becoming the first Indian manufacturer of Security Surveillance CCTV Cameras. After six years of research, patience, efforts, and hard work, when finally, the first camera was launched by Sehgal and his team in the year 2008 which was indeed a proud moment for any Indian to be the first manufacturer in his field. Sparsh as a brand made its mark in 2008.

It was just the beginning and there was a lot which had to be done to sustain in the market. With a team of handful but skilled personnel, Sparsh started converting those challenges into opportunities and started taking baby steps towards growth and success resulting in revenue growth of 11 times in four years from 2008 to 2012 and being ranked as overall No. 4 brand and only Indian brand in IHS Video Surveillance Report for 2014.

The key was an out of the box thinking by a leadership that had a positive thought process and performed deep market research.

Market dynamics changed thereafter, and the world CCTV market started shifting from Taiwan and other parts of the world to China from 2010 and was captured totally by China in a short span.

The best example was the pandemic situation of Covid-19 when the entire world was locked and negativity prevailed, Sparsh converted the negative atmosphere prevailing into positive and progressive opportunity by utilizing the thermal technology for fever detection camera and other devices. This step was a boon for humanity as it benefitted numerous companies, organisations and individuals by providing contactless fever detection and early diagnosis, saving precious lives.

In the last two years, the company has grown more than three times in revenue, more than five times in profitability and has expanded from one manufacturing unit to three manufacturing units (2 Units in Haridwar and 1 Unit in Noida). Today, apart from its own brand, Sparsh is manufacturing Security Surveillance products which includes parts, modules, SKD for nine national and multinational brands. By the end of 2022, Sparsh plans to manufacture for three more global brands.

The success story of Sparsh would not have been possible without the instrumental support received from the Ministry of Commerce and DPIIT. The Ministry supported to eliminate restrictive conditions in the tenders (Government Procurement process) against domestic manufacturers. Few of the success stories worth mentioning where Sparsh got success after intervention by DPIIT were notably:

• Airport Authority of India

• Oil and Refineries

• NTPC

• Smart City

• GAIL

• Northern Coalfields

And many more…

Furthermore, Sparsh has signed an MOU with the Uttarakhand Government. With the support from Uttarakhand Government, Sparsh is coming up as an anchor unit for EMC 2.0 (Electronic Manufacturing Cluster) in Kashipur, where the Company procured 8.5 acres of land with a commitment to invest Rs 175 crores. This will generate employment for 25,000 people. Once the unit is operationalized, it will have the capacity to manufacture 1 million cameras per month which will be one of the largest CCTV manufacturing units outside China. The USP of the unit would be that all the parts starting from molding, die casting, sheet metal, powder coating would be manufactured in-house, indigenously in line with the Make in India notion. Sparsh has set the ambition to be the ‘CCTV Factory for the World’ in the Security Surveillance industry. In order to achieve this ambition, Sparsh has been making a lot of investments and efforts in product research and design by understanding the needs of our customers. Sparsh provides a unique value proposition by customizing products as per the security requirements and global market standards.

Sparsh has achieved more than 70% domestic value addition through its products. Through reverse integration, Sparsh has produced the key camera components domestically and produced them locally. As of today, except the lens, all the parts of Analog and Basic IP Cameras are being domestically manufactured.