![Snapchat India records 120% YoY growth in its daily active users Snapchat India records 120% YoY growth in its daily active users](https://varindia.com/storage/news/uploads/2018/02/5f913446a6bd3.jpg)
The social media platform, Snapchat has striked a 120% year-on-year hike in its daily active user base in India for March 2020.
According to the Snap Inc Managing Director, Nana Murugesan, at the end of March 2020 quarter, Snapchat had more than 229 Mn users, noting an increase of 39 Mn users. It is an increase of 20% YoY. The company has witnessed a 120% increase in its daily active user base in India.
The company did not disclose much country-specific data but it has earlier pointed out that Snapchat has seen a 40% daily active user (DAU) increase from the second quarter of 2018 to the second quarter of 2019. Jared Grusd, CEO of Snapchat also mentioned that India is a strategic priority for the company.
“We believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies, add more community content and work with local content creators,” Grusd added. The company had also set up its first India office in Mumbai last year.
Nana Murugesan highlighted the fact that the India team of Snapchat is focusing on culturally relevant product developments, creative tools, community engagement and partnerships. The platform has included five more languages, introduced creative tools to celebrate cultural moments and festivals and onboarded celebrities in the last six months. Besides this, the company had also added more official lens creators and partnered with local media brands, advertisers, OEMs and telcos as well.
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