![Snapdeal with Bhashini to Provide AI-Powered Native Language Skills in India Snapdeal with Bhashini to Provide AI-Powered Native Language Skills in India](https://varindia.com/storage/news/2024/06/fbiLcckbNIel2e8V8NR61DsMCuDalxliJzqvu7NK.jpg)
Bhashini and Snapdeal have inked a Memorandum of Understanding to increase its digital inclusiveness in the Indian e-commerce market. The collaboration will leverage artificial intelligence to develop solutions and services that can be used in many different languages, helping people understand and use digital services more easily. It will cater in over nine different vernacular languages of the country. The e-commerce platform has declared that it will develop voice-first AI technologies and AI-powered language translation solutions. A particular focus will be on the Tier-3 cities and beyond.
Snapdeal highlighted that the MoU was signed to develop services and products to improve language translation efforts which will eventually promote digital inclusion in India. The company did not specify any particular tools or services it will be building.
It is currently unknown whether these technologies will be open sourced to help the entire e-commerce ecosystem or will be used for the Snapdeal platform. The MOU was signed between Bharat Venishetti, Group Head of Strategic Finance, Snapdeal and Amitabh Nag, CEO of Bhashini.
Bhashini, an Independent Business Division established by the Ministry of Electronics and Information Technology (MeitY) within Digital India Corporation (DIC), stated in a LinkedIn post that the partnership would make digital and e-commerce services “accessible to all”.
"This collaboration focuses on Snapdeal's commitment to advancing digital inclusivity in India. We look forward to combining Bhashini's deep expertise in language solutions with Snapdeal's robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier 3 cities and beyond,” said Himanshu Chakrawarti, CEO at Snapdeal.
It is believed that the AI integration with Bhashini will allow Snapdeal to show its product catalogue, product descriptions, and other areas of the platform in different vernacular languages without updating them manually. The e-commerce platform could also introduce voice-based search features.
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