Sophos recognizes the central role of partners in its go-to-market strategy  

Rajeev Gupta, Director of Channel Sales, India & SAARC, Sophos
 

“At Sophos, we endeavor to digitally empower our partners and value-added resellers through initiatives such as Partner Care. This program offers a dedicated 24-hour, 7-day-a-week support team for non-sales inquiries, streamlining administrative tasks and allowing partners to concentrate their efforts on sales activities. Additionally, we furnish our partners with real-time and historical threat intelligence from our Sophos X-Ops unit, enabling them to address customer concerns regarding the latest cyber threats with confidence.  We also collaborate with strategic partners to introduce comprehensive vulnerability and attack surface management services, combining our expertise with advanced technology. This collaboration equips partners with tools to identify and prioritize the remediation of vulnerabilities in customer environments, enhancing their ability to provide proactive security solutions.

Through these digital initiatives and partnerships, we empower our partners and value-added resellers to better serve their customers and maintain a competitive edge in the ever-evolving cybersecurity landscape. Our Partner Program is crucial for us at Sophos in driving business growth, as it aligns with our channel-first approach and underscores our commitment to supporting partners. We recognize the central role of partners in our go-to-market strategy, shaping our products and services to enable them to effectively address customer security concerns and enhance profitability. Additionally, our strategic partnerships further extend the program's capabilities, enabling partners to offer comprehensive security solutions to customers. Thus, our Partner Program serves as a cornerstone for us, driving collaboration, innovation, and sustained business growth through our channel ecosystem.”