As part of its initiative to expand its presence in the Indian as well as Mexican market, STK Accessories has announced to launch its “Barrious” products line.
Jay Pau, Chief Executive, STK Accessories, said, "After the launch in Ahmedabad, we are now going to launch in Mumbai. Prior to our launch, we have done our research and market analysis on maximum retail price (MRP) that will be set up for India. We have also marked prices for some products depending on the nature of the same (high or low)."
He added, "We are a mass market brand targeting all price categories and we do not restrain with reference to demographics. We are also working towards creating a national foothold and we plan to be across India in next 12-18 months."
With a unique methodology to grow its brand in India, the company's research and development team has identified seven areas associated with technological needs and have categorized the same into Power, Protection, Bluetooth, Music/ Audio, iPhone/ iPad, Data and Holders.
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