Threads enhances content filtering with ‘hidden words’ feature

Threads is rolling out a new feature called Hidden Words. This feature has been announced by Instagram head Adam Mosseri, and aims to automatically filter out potentially offensive words, phrases, or emoji from users' feeds and interactions by default. The Hidden Words feature will apply to content in both the "Following" and "For You" feeds, search results, profiles, and replies to posts.

For users who wish to exert greater control over the content filtered by Threads, the app offers the flexibility to add specific words, phrases, or emoji to the hidden list. This can be done by adjusting the settings within the Threads app.

Meta says that users can toggle the Hidden Words feature on or off at any time, depending on their preferences. Notably, Instagram introduced a similar content filtering feature for comments back in 2016, subsequently extending it to direct messages (DMs).

Users can edit or delete hidden words by tapping on each entry within the "Manage custom words and phrases" section. This feature provides granular control over content filtering within the Threads app, offering a tailored and personalised experience for users.

Threads is also experimenting with new functionalities designed to enhance user control over post interactions. One such feature includes the ability to mute notifications for interactions related to specific posts. Users can manage these notifications by toggling the bell icon located in the top-right corner of a post.