Togofogo plans to open over 100 offline retail stores across India

Togofogo has planned to open over 100 retail stores in the next two years. In the initial stage of expansion, the company will be focusing on Northern part of the country. The company aims to reach to the last-mile customers by creating offline experience centres.

The company plans to weed out inefficiencies, lack of certified products in the market, and under or over valuation of pre-owned mobile phones by opening these retail stores. The company aims to capture major market share in the offline market. The refurbished market became the fastest-growing smartphone segment with the majority of sales being made through the unorganised players in the offline market. However, with the demand for refurbished or second-hand smartphones predicted to grow by up to 27% in the coming two years, Togofogo leaves no stone unturned to significantly capture the offline market through an organised channel.

Commenting on the development, Soumitra Gupta, Founder, Togofogo, says, “We are planning to launch our first-ever offline store in Jaipur, being one of the potential cities in North which contributes a major chunk of sales volume in this segment of mobile handsets. We will be focusing only on tier-I and tier-II cities for our offline expansion this year and will evaluate foraying into smaller cities next year, based on the rollout and performance of these offline stores”

The company has successfully sold 3,50,000 units of refurbished and pre-owned phones and established a customer base of 3,00,000 in a span of three years. Founded by Soumitra Gupta, the company aims to transform the grey market of second-hand and refurbished mobile industry into an organized ecosystem. The offline stores-cum-experience centres form a key element of the company’s expansion strategy as it aims to widen its reach across the nooks and corners of the country.