TTBS aspires to be the trusted digital solutions partner in the Connectivity space

Vishal Rally, Sr. VP - Product and Marketing, Tata Teleservices

Tata Tele Business Services (TTBS) is dedicated to empowering businesses with smart solutions by enabling a ‘Digital First’ ecosystem. Businesses rely on TTBS for mission-critical communication services, robust infrastructure and secure solutions. This trust forms the foundation of long-lasting partnerships with its enterprise customers. TTBS provides bespoke solutions that cater to the needs of each business, collaborating closely to make their transformative journey faster, simpler. Its comprehensive portfolio includes Connectivity, Collaboration, Cloud & SaaS, Security, and Marketing solutions.

“As a progressive technology enabler, TTBS firmly believes in democratising access to advanced solutions for SMBs and start-ups in India, bridging the technology gap. It continuously invests in and adopts the latest technologies to ensure its solutions remain at the forefront of the industry,” says Vishal Rally, Sr. Vice President – Product and Marketing, Tata Teleservices. “Additionally, TTBS has a robust channel network and customer support framework to provide personalized assistance with advanced digital tools like the 'iManage App' and 'Smart Assist' to ensure clients' success. TTBS also actively collaborates with global product teams of global OEMs like Meta, Microsoft, to create unique solutions that can cater to businesses in India.

TTBS has a strategic partnership with Quick Heal and SEQRITE, leveraging the collective strengths of all entities to deliver comprehensive cybersecurity solutions to the market. This alliance is a significant milestone in empowering SMBs with cutting-edge cybersecurity measures to safeguard their digital assets and data. 

BRAND VIRTUE
TTBS follows a structured approach in managing and measuring brand health KPIs that helps in staying up to date on evolving customer and market environments and undertaking appropriate brand interventions. Brand performance across saliency, usage, disposition, and imagery is monitored on a regular basis. Depending on the specific needs of the brand, qualitative and quantitative research methods are undertaken that cover various aspects of branding. Advanced statistical techniques like regression analysis, diagnostic analysis, R2, etc. are part of the research methodology. Globally recognised brand health models are used in assessing brand performance.

BRAND MESSAGING
The value proposition of TTBS is to be the one stop shop digital solution provider for SMBs offering best in class solutions. By offering reliable, secure, and easy to deploy (plug-n-play) smart digital solutions, TTBS ensures that it is able to deliver the brand promise. It ensures seamless communication across all customer touchpoints by maintaining a unified brand voice, aligning visual, language and tone with core values. Comprehensive brand guidelines serve as a ready reckoner for consistency, while cross-functional collaboration ensures alignment between departments for the brand. Using integrated marketing communication approach, TTBS is able to extend reach of its communication and ensures consistent brand messaging across media channels.

BRAND INNOVATION
TTBS is committed to drive innovation, continually bringing forth products that streamline digital transformation for businesses and ensure competitiveness. Given its expertise in both the digital and connectivity space, TTBS is today well-positioned to be the trusted digital solutions partner for enterprises with its plug-and-play solutions enabling them to overcome growth barriers.

“TTBS recognizes the pivotal role of R&D in driving innovation, maintaining competitiveness, and delivering value to customers. By investing in these initiatives, fostering collaboration, and prioritizing customer-centricity, TTBS remains at the forefront of technological advancement in the enterprise telecommunications industry,” sums up Vishal.