Elon Musk, the owner of Twitter, revealed that the platform will soon begin paying creators for the adverts that are displayed in their replies. To be eligible for payment, the producers must first be verified on Twitter, and only advertising shown to verified users will be taken into account. According to the millionaire, the initial payment will be in the range of $5 million.
"Note, the creator must be verified and only ads served to verified users count," Musk, the billionaire who bought Twitter last October, said in a tweet.
Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.
The move comes as Twitter's newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.
In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and could raise that to 15 cents or more with advertisements that are more relevant and timelier.
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