Uber launches an incentives scheme to cut down on canceled rides

The ride-hailing app, Uber has introduced Uber Pro, a rewards program designed to lower the number of driver cancellations of rides. Drivers in 12 cities who fit the requirements of having a low trip cancellation rate and a customer rating of at least 4.8 are eligible to participate in the program. Through the accumulation of points, drivers can advance through four tiers, with the diamond tier providing the greatest benefits. 

Shiva Shailendran, Director – Operations, Uber India & South Asia said, “Uber Pro rewards drivers who provide a great service to riders by maintaining a high app rating and low trip cancellations. It will go a long way in promoting the adaptation and continued use of the Uber platform by top-rated drivers who have made us #IndiaKiRide over the last 10 years, and will improve the overall experience on theUber app.” 

Uber Pro has four tiers: Blue, Gold, Platinum and Diamond. 

The highest tier is Diamond. Blue tier is for the drivers who are new on the platform and can move upwards by earning ‘points’ on every completed trip and meeting other criteria. The points reset every 3 months, so the drivers’ tier status is determined on a rolling period of 3 months. 

As drivers move towards a higher tier status, they get access to exclusive perks and experiential rewards offered by third parties, such as discounted vehicle maintenance and motor insurance and microcredit offerings among others. 

If any driver maintains the top rating – ‘Diamond’ for a full quarter will receive a cash reward of Rs 10,000. 

Riders will be able to see the tier status of a driver on booking an Uber and drivers will be able to track their progress on the Uber app. The program is currently live in 12 cities including Mumbai, Bangalore, Chennai, Pune, Hyderabad, Delhi NCR, Kolkata, Lucknow, Chandigarh, Ahmedabad, Guwahati and Jaipur. Uber plans to roll this out to more cities in the near future.