Uber with CASHurDRIVE providing drivers more earning opportunities
Uber has announced a partnership with CASHurDrive Marketing to provide more earning opportunities to thousands of drivers across India by offering Out-of-home (OOH) advertising on cabs.
As part of the partnership, Uber will enable drivers from more than 30 cities to connect with CASHurDrive for advertising on cabs, thereby creating new sources of revenue for the drivers. Advertisements on the vehicle can be in the form of Car-Wraps and In-Car branding.
Pavan Vaish, Head of Central Operations, Uber India SA, says, “As an extension of our commitment to drivers, we are delighted to announce our partnership with CASHurDrive that will help drivers with an additional source of revenue. We hope our driver partners will utilise this opportunity and benefit from it. Drivers are pivotal to our business, and we are always looking for new ways to enhance drivers’ earning power and help them get the most of their time on the road.”
Raghu Khanna, CEO, CASHurDRIVE, comments, “We are delighted to partner with Uber, andbring about new prospects to the transit OOH Advertising. We look forward to a long and mutually-beneficial partnership, while also providing unconventional advertising support to increase revenues of drivers.”