Udaan’s Pickily forays into B2C ecommerce

By VARINDIA - 2020-06-13

Udaan’s Pickily forays into B2C ecommerce

B2B e-commerce major Udaan’s new app Pickily has been testing waters in consumer facing business for two months, according to two people familiar with the matter. This live beta app on the Play Store comes at a time when the coronavirus pandemic has forced startups to test new grounds, pivot to different business models or try out new offerings all to keep their businesses afloat.

 

Available on Android phones, Pickily app currently offers FMCG products across five locations in Bengaluru. While the app is in beta with a little over thousand downloads, a complete launch is expected in July, as per the sources.

 

“Udaan has been planning for a B2C experiment since late last year and they launched Pickily around early April,” said the second source cited above, also requesting anonymity. “The food and grocery verticals of Udaan are looking after Pickily at the moment.”

 

Udaan’s decision to launch Pickily aligns with the current scenario when its core business has been reduced by 70% since the last two-and-a-half months due to the Covid-19 pandemic. With the launch of Pickily in the B2C segment, the company is now positioned to directly compete with the likes of BigBasket, Amazon, Swiggy Stores, Dunzo and Flipkart.

 

Udaan is founded by former Flipkart executives Sujeet Kumar, Vaibhav Gupta and Amod Malviya, who bring e-commerce expertise and Flipkart experience with them.

 

While the two executives are armed with their experience, some experts in the space express uncertainty about the success of this move, especially since B2C e-commerce is a cash-guzzling business.

 

“They [Udaan] will be getting into a costly game through this,” says an analyst in the consumer internet space, requesting anonymity. “I don’t know if their investors have signed up for another B2C platform.”

 

Udaan’s entry into this segment also comes at a time when Reliance’s JioMart has been making inroads into the grocery delivery space, which, many experts say could have a direct impact on B2B e-commerce firms like Udaan that cater to the kirana segment. 

 

Pickily has also been building a network of dark stores in Bengaluru and Hyderabad to facilitate quick fulfilment, said one of the sources cited above, on condition of anonymity. At present, Pickily offers next day delivery.


 CIO  - SPEAK
Start-Up and Unicorn Ecosystem
 SOFTWARE  Placeholder image
Pega brings Customer Data Connectors for deeper, AI-powered data analysis and better customer outcomes

Pega brings Customer Data Connectors for deeper, AI-powered data analysis and better customer outcomes

Pegasystems Inc. announced Customer Data Connectors that enable clients to easily connect...

Micro Focus announces availability of Enterprise Suite for application modernization on Google Cloud Marketplace

Micro Focus announces availability of Enterprise Suite for application modernization on Google Cloud Marketplace

Micro Focus announced the availability of its Enterprise Suite for application modernizati...

VARINDIA SIITF
SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) -2018
BANGALURU
VARIndia - Star Nite Awards
STAR NITE AWARDS(SNA) - 2018
NEW DELHI
VARINDIA - OITF
ODISHA INFORMATION TECHNOLOGY FAIR(OITF)-2019
BHUBANESWAR
VARINDIA - WIITF
WESTERN INDIA INFORMATION TECHNOLOGY FAIR(WIITF) - 2019
MUMBAI
 INDUSTRY EVENTS Placeholder image
Autodesk paves the way to power digital transformation in the Cloud

Autodesk paves the way to power digital transformation in the Cloud

Autodesk has kicked off Autodesk University (AU) 2022, the company’s annual design c...

DSCI’s National CoE and IIT Bombay host Cybersecurity R&D Roadshow 2022

DSCI’s National CoE and IIT Bombay host Cybersecurity R&D Roadshow 2022

National Cybersecurity Centre of Excellence (NCoE), a joint initiative of Data Security Co...

New draft of Data Protection Bill is being worked on to augment efficient usage knowing it would be used by the industry: Additional Secretary, Meity

New draft of Data Protection Bill is being worked on to augment efficient usage knowing it would be used by the industry: Additional Secretary, Meity

Speaking at the CII International Technology Summit 2022 “Technology 4.0 Adoption, A...

20th edition VARINDIA INFOTECH FORUM: Remote Work and Digital Transformation to rule the roost

20th edition VARINDIA INFOTECH FORUM: Remote Work and Digital Transformation to rule the roost

Manmohan Brahma, Manager - Solutions Architect, Amd India Mega Region. S. Mohini Ratna, Ed...


Copyright varindia.com @1999-2022 - All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.
Other Initiatives : www.mybrandbook.co.in | www.spoindia.org

advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription