Understanding Market Requirements and offering Best Solutions

Anuj Jain
MD, Eurotech Technologies Pvt. Ltd.

Eurotech Technologies is a leading networking solution provider that helps organizations in achieving their business and networking objectives. Eurotech Technologies’ core competency lies in offering active and passive networking products under the brand name “BestNet”. 

Tektronics Sales Corporation, based at New Delhi, is the sister concern of Eurotech which offers latest computer-based products and services. The company offers a wide range of latest computer-based products and services. It offers a host of IT products and is a solution provider of Networking components, Computer accessories, Audio & Video, Cables (copper and fibre), Racks, Firewire products, Tools, etc. In an exclusive interaction with VARINDIA, Anuj Jain, MD, Eurotech Technologies, throw some light on the core competencies of his company. Excerpts... 

Please tell us about the range of products and solutions Eurotech has? Also, please throw some light on your latest products?

We are continuously working towards innovations in technology and progressing to move to the next architecture of networking and IT infrastructure product line that can support the growing demands of technology environment. Our product line under the “BestNet” brand focusses on the philosophy of Quality, Reliability, Affordable pricing, Environment-friendly and seamlessly integrating Networking and Communication products and Solutions across enterprise levels.

Our product line ensures strict compliance with the industry standards in quality and reliability and has the best mix of Data Networking and Communications product line that encompasses the complete active and passive list of offerings.

Some of the key products that we offer are Fibre and Copper Cables, Cable Assemblies / Connectors, Copper / Fibre Networking Components, KVM Switches/Extenders, Network Enclosures, USB / Fire Wire Products and Voice / Video Solutions. The latest products added to the existing portfolio are BestNet Network Cable Tracker and BestNet Cable Cubby.

What are the verticals you are primarily focussed on?

We are looking at enterprise networks that are intelligent and optimized for today’s requirements. We are working on network technologies that can deliver new service models while fostering business innovation and Return on Investments.

The industry is witnessing deployment of latest technologies in Copper & Fibre along with intelligent infrastructure management. There has been continued deployment of IT infrastructure and we see good market potential plus the business is growing at a fairly rapid pace. 

We are focussing on ensuring a robust technology solution that is viable and suits customer’s demands and we have been successful in positioning the BestNet products along with major brands. IT / ITeS, Real Estate, Hospitality, Retail, Education, BFSI, Government, and Public Sector Undertakings are showing tremendous growth opportunity in both active and passive networking space.

What is your future plan and programme in India?

To extend our reach, we are expanding our partner programmes and provide partners with the necessary technical training and certification. Our reseller programme offers partners training and education that is needed to transform their customer’s environments into converged Infrastructure. 

How do you see the future role of distributors as the market matures and develops and how would you assess the current market conditions in India?

The distributors / partners should look at enhancing their core competencies and they must keep themselves ready for today’s dynamic market changes and fine-tune their strategies accordingly. Enterprises are keen to engage with partners who are aggressive with a sound technical background, as well as have a strong market presence in the upmarket cities in the country.

Instead of looking at standalone products, partners should focus on creating end-to-end solution and value for customers. Partners and SIs should acquire capacity and capability that can offer products structured around solutions. Metro cities and tier-II towns offer a lot of opportunities in IT consumption and they should focus on investing into new and innovative technologies.

With the advent of cloud computing, do you think that the role of distributors has undergone change?

The need to access data from multiple locations and the growing number of mobile workforce has opened up huge opportunities for distributors and channel partners to offer solutions for higher data accessibility. The role of a distributor is more of a solutions provider. They would require right solutions and equipped sales force and process to sell cloud solutions successfully. Enterprise Mobility, Business Intelligence & Analytics, Cloud, Security and Virtualization are the areas where enterprise technology adoption would be high. CIOs would mainly focus on looking at value-adds that a distributor can offer, strategies to increase productivity, enabling business transformation, newer business solutions and increased competitiveness.

What are the unique selling points and value-adds that set you apart from your competitors? 

Total commitment to quality, timely delivery schedule and competitive pricing are the major reasons. Eurotech experiences a high degree of trust with its customers and channel partners. Our products are environmentally beneficial and comply with all the regulatory measures. Today, SMBs are a rapidly-growing segment as they look for simple, scalable and flexible solutions. Therefore, while deploying a robust Network infrastructure, our focus is on the adoption of technology to reduce expenses, quick RoI, enhance employee productivity and time to market. In the coming days, through our robust quality systems and world-class innovation and engineering, Eurotech is committed to meet customer’s expectations at every level.