VARs: An epitome of Transformational Leadership

The Value-Added Resellers (VARs) are critical for digital transformation that organizations are adopting. They are the propellers of digital transformation and can be seen as transformational leaders as they have the ability to innovate, customize, and deliver enhanced solutions that meet the evolving needs of their clients.

The VARs walk an extra mile to fulfill the unique needs of their clients. They simply do not sell products but they go beyond and take time to understand the requirements and challenges of clients. This deep understanding enables them to provide customized solutions that address specific pain points and deliver real value. As transformational leaders, VARs focus on creating tailored offerings that enhance the customer experience and meet the requirements of different businesses.   

With extensive knowledge of products and technologies, they become expertise in their field and leveraging that they drive innovation in their solutions and offerings. This gives an edge to their customers to strive in the competitive market. Apart from this, VARs also help businesses to scale and grow. They design and implement solutions that enable organizations to scale operations efficiently, facilitating growth and success.

VARs embody a customer-centric mindset by prioritizing the needs and satisfaction of their clients. They actively listen to customer feedback, adapt their solutions accordingly, and provide ongoing support to ensure long-term success.        

VARs also prioritise building strong relationships and partnerships. They work closely with vendors and customers in order to create an ecosystem that fosters mutual growth and success. Through strategic partnerships, VARs can offer a wide range of solutions and services, enhancing their ability to meet diverse customer needs and deliver significant value.   

Overall, Value Added Resellers serve as transformational leaders by delivering innovative solutions, fostering strong partnerships, understanding client needs, leveraging expertise, promoting growth etc. They are the key players in transforming businesses and industries.

Navigating the IT landscape's challenges and needs by being proactive and adaptable

Gurpreet Singh  
MD, Arrow PC Network

"At Arrow PC Network, we pride ourselves on being more than just a reseller. Our unique value propositions include comprehensive IT solutions tailored to meet the specific needs of our clients. We offer end-to-end services, from initial consultation and design to implementation and ongoing support. Our partnerships with leading tech brands like Dell Technologies, Veeam, VMware, Cisco, HP, Sophos, AWS, Microsoft, Google, Palo Alto etc. enable us to provide cutting-edge technology solutions. Additionally, our focus on integration ensures that our clients receive seamless, scalable, and high-performance solutions that align with their business objectives.

Innovation is a continuous journey at Arrow PC Network. We invest heavily in research and development to stay ahead of industry trends and technological advancements. Our team regularly participates in training programs, certifications, and industry conferences to enhance their skills and knowledge. We also collaborate closely with our technology partners to bring the latest innovations to our customers. By staying proactive and adaptable, we can introduce new value-added services that address emerging needs and challenges in the IT landscape.
Customer satisfaction is at the core of our operations at Arrow PC Network. We prioritize understanding our clients' unique needs through thorough consultations and continuous communication. Our dedicated support teams are available around the clock to address any concerns and provide timely resolutions. We also implement regular feedback mechanisms to gauge customer satisfaction and make necessary improvements. By offering customized solutions and maintaining transparency throughout the project lifecycle, we build trust and foster long-term relationships with our clients.”

Enhancing customer satisfaction through a focus on efficiency, reliability and solutions

Sanjay Patodia  
CEO & Director, Galaxy Office Automation

“As IT service and solution providers, our unique value propositions lie in our unwavering commitment to deliver bespoke and innovative solutions tailored to each client's specific needs. One key differentiator is our team of highly skilled and certified professionals who are dedicated to staying at the forefront of technological advancements. By prioritizing efficiency, reliability, and cutting-edge solutions, we strive to exceed our customers' expectations and empower them to thrive in today's ever-evolving digital landscape.

In our pursuit of ongoing innovation and the development of new value-added services for our customers, we adhere to a structured process that begins with thorough market research and analysis. By closely monitoring industry trends, customer feedback, and competitor offerings, we gain valuable insights to inform our innovation strategy. Our dedicated cross-functional team then collaborates to brainstorm and evaluate ideas, prioritizing those with the highest potential to provide meaningful benefits to our customers. By cultivating a culture of creativity, learning, and adaptability, we strive to stay at the forefront of innovation and deliver the highest level of value to our customers.

In our business operations, prioritizing customer needs and satisfaction is paramount to fostering strong customer relationships and building loyalty. We ensure that we actively listen to our customers' feedback, address their concerns promptly. By going the extra mile to exceed customer satisfaction, we show that their needs are at the forefront of everything we do. We also regularly engage with our customers through events, and personalized interactions to understand their preferences and adjust our strategies accordingly. By making customer satisfaction a top priority, we aim to create a loyal customer base that trusts in our brand and continuously chooses us for their needs.”

Delivering holistic support to customers with an extensive product portfolio

Rajiv Kumar  
Founder & CEO, Proactive Data Systems

“Proactive Data Systems stands as a beacon of excellence in the IT infrastructure domain, offering a wide array of solutions designed to meet the complex needs of modern enterprises. Our comprehensive suite of services encompasses enterprise networking, robust cybersecurity, state-of-the-art data centers, cutting-edge collaboration solutions, and meticulous structured cabling. Our extensive portfolio extends to Infrastructure Management Services, ensuring our clients receive holistic support for their IT operations.

Innovation is a cornerstone of our business strategy. We adopt a proactive approach to market trends and technological advancements. Our R&D teams collaborate with leading global tech brands to stay ahead of the curve and develop cutting-edge solutions. Regular training and certification programs for our team ensure that we are equipped with the latest knowledge and skills. We also engage with our customers to identify their evolving needs, enabling us to tailor our services and introduce value-added solutions that drive their business forward.

At Proactive, customer satisfaction is at the core of our business operations. We prioritise understanding our customers' unique needs through continuous engagement and feedback mechanisms. Our dedicated 24x7, customer support teams work tirelessly to ensure that we not only meet but exceed customer expectations. We foster long-term relationships by delivering personalized solutions and maintaining open lines of communication. Our Advanced Customer Experience (CX) Specialization with Cisco further emphasises our commitment to delivering a superior customer journey, ensuring that our clients receive the best support and services. Throughout the lifecycle of our solutions, we offer comprehensive workshops and personalized training that can educate our customers on the optimal usage of their deployed solutions.”

Evolution from security solution company to end-to-end IT Infrastructure solutions 

S.T. Muneer Ahamed  
MD, DigitalTrack Solutions

“DigitalTrack Solutions provides end-to-end IT Infrastructure solutions. We have evolved from a security offerings company to a complete infrastructure company. We started our journey in building the Data Center solutions for customers and we can also showcase that to customers, and they can experience it at our COE setup in Coimbatore.
We work very closely with our OEM partners, based on their new technology evolutions or innovations, we align ourselves with them and our customers to keep them equipped with the latest trends and requirements.

We have set a goal, Customer First is our USP. Once the issue is resolved, we do a follow-up on that and make sure everything is up and running for customers. On top of that we conduct regular periodic preventive maintenance for our customers. With this, we are able to add value to the customers and maintain the relationship and loyalty.
We are starting to address the AI requirements of our customers. We started getting into developmental activities on AI, apart from our offerings on AI infrastructure. We are building a few use cases internally and once it gets matured, we will showcase this to our customer community and build a strong AI practice within DigitalTrack.”

A Transformational VAR distinguishes through Customization, Scalability and Support

John Samuel  
CEO, FortRise Business Solutions

“A transformational VAR distinguishes itself through several key value propositions:
Customization and Integration: We excel in tailoring off-the-shelf products into bespoke solutions that precisely meet the unique requirements of our clients. This includes integrating hardware and software components seamlessly to enhance interoperability and performance.
Scalability and Flexibility: Our solutions are designed with scalability in mind, allowing businesses to grow and adapt without requiring extensive overhauls. This flexibility ensures that our clients can respond swiftly to market changes and operational demands.
Expertise and Support: We provide extensive expertise and proactive support throughout the entire lifecycle of our solutions. From initial consultation and design to implementation, training, and ongoing maintenance, we ensure that our clients receive comprehensive support.
Customer needs and satisfaction are at the core of our business operations:
Consultative Approach: We adopt a consultative approach to understand our clients' challenges and goals thoroughly. By listening actively and empathetically, we can recommend solutions that truly address their pain points and contribute to their success.
Proactive Communication: We maintain open lines of communication to keep our clients informed at every stage of the project. Regular updates, status reports, and feedback sessions help us ensure alignment with their expectations.
Continuous Improvement: We actively seek feedback and conduct post-implementation reviews to identify areas for improvement. This commitment to continuous improvement helps us refine our processes and deliver even greater value over time.”

Ensuring customer satisfaction through round-the-clock support, response time and high-resolution rate 

Punit Thakkar  
CEO, Shivaami Cloud Services

“Shivaami specializes in Google Cloud solutions, offering comprehensive cloud deployment and data migration services. Shivaami provides 24/7 customer support, employs 250+ Google-certified professionals, and has a strong focus on cloud security. Their expertise in infrastructure modernization and Google Cloud's capabilities ensures seamless digital transformation for clients.

Shivaami continually innovates by leveraging their robust expertise in cloud technology and partnering with industry leaders like Google. Shivaami offers a range of SaaS products, cloud security services, and managed services to meet evolving business requirements. The team regularly updates their skills and certifications to provide cutting-edge solutions.
Shivaami leverages advanced data analytics capabilities provided by Google Cloud to gain insights into customer behaviour, identify pain points, and tailor their services accordingly. This helps them in offering more personalized and effective solutions, ensuring better alignment with customer needs and driving business growth.

Shivaami ensures customer satisfaction through round-the-clock support, rapid response times (90% of support tickets responded to in 4 minutes), and a high-resolution rate. Shivaami has over 20,000 satisfied customers and offers tailored cloud solutions to meet specific business needs, enhancing productivity and cost-efficiency.
Shivaami plans to expand by enhancing their cloud capabilities, increasing their geographical presence with offices in key cities in India and the USA, and focusing on acquiring more Google Cloud specializations. Shivaami aims to grow its customer base by providing top-notch cloud solutions and exceptional customer service.”

SNS specializes in cyber security for decades

N K Mehta  
MD & CEO, Secure Network Solutions India (SNS)

“SNS India is a leading Cybersecurity Service Provider, Consultant & System Integrator with excellent Technical Support capabilities. We are fiercely focused into Cybersecurity Products and Services for the last 23 Years. While others "Also" do Security, we "Only" do Security! Our services range across Data, Network, Application, End point, Cloud and Secure Operations along with our 24/7 Technical Support and Managed Services.

Our engineers are exclusively trained, and certified in Cyber Security technologies. In addition to this we have to our credit 1500+ exclusive Cyber Security Projects, many of them mission critical like online payments, which we have executed on the field and are constantly supporting them.

SNS unlocks unparalleled Digital Security needs of customers with cutting-edge Cybersecurity Services. SNS delivers cybersecurity platform solutions and services which are tested and trusted for over decades. With over two decades of experience, SNS Cybersecurity Services help customers to protect their on-premise as well as hybrid cloud IT landscape, detect & prevent potential cybersecurity threats.

We regularly gather customer feedback through surveys and direct interactions to understand customer expectations and pain points so that we are able to continuously evolve and re-design our strategy to pro-actively address those needs and be able to deliver customer excellence. Also, we use such feedback to ensure that the products that we propose to our customers are of high-quality standards and we don’t cut corners.

We measure customer satisfaction score (CSAT), and customer retention rates as well.  We use these metrics to identify areas for improvement and measure the effectiveness of our strategies. We also inform/update customers about new products, services, and improvements through webinars, focused events, social media, and other communication channels.”

Key differentiators: Understanding customer’s situation, consistency in response and timely resolution

Vijayakumar V  
COO, Symmetrix Computer Systems

“Understanding the customer’s situation, consistency in response and timely resolution are the key differentiators and is key for our success. We have well defined processes, where customer calls are addressed by the technical team with relevant expertise.

Periodical review with our customers to understand their needs and align our processes to ensure our customers’ requirements are met. This is a continuous process in our system. Parallely, we also present to our customers new technologies that may suit their business.

Our service delivery monitoring system is data driven and we analyze the service data to understand the customer's needs and pain points. This is constantly reviewed and shared with customers to take necessary actions to improve their efficiency.
Our service deliveries are customer centric. Real time monitoring of service deliveries and regular skill upgrade processes ensures quality of services. These help our business operations go smoothly helping to maintain strong relationships with customers.
Migrating customers to cloud or hybrid environments is one of our key strategies to grow while ensuring high availability of a spectrum of IT services. Virtualization is one of our plans to expand our offerings and markets.” 

UDtechs known for commitment to customer service    

Hiren Mehta  
MD, UDtechs

“The key differentiations: 
Customized Solutions: UDtechs provides tailor-made IT solutions that cater to the specific needs of each client, ensuring that their unique challenges and goals are addressed effectively.
Highly Skilled Engineers: The company boasts a team of highly skilled engineers who are adept at handling complex IT challenges, offering expertise that ensures clients receive top-notch service and solutions.

Customer-Centric Approach: UDtechs is known for its extreme commitment to customer service, focusing on delivering end-to-end customer delight. This includes handover training and ongoing support to ensure clients are fully equipped to utilize the solutions provided.

Strategic and Scalable Solutions: The company focuses on developing scalable business strategies that help clients grow and adapt to changing market conditions. Their solutions are designed to be flexible and future-proof.

Innovative and Futuristic Vision: UDtechs maintains a dynamic team with a visionary approach, ensuring that they stay ahead of technological trends and provide cutting-edge solutions to their clients.
Strong Partnerships: UDtechs has built a reputation as a trusted partner, working collaboratively with clients to overcome IT challenges and achieve business objectives. Their successful partnerships, such as with F5, showcase their ability to deliver effective and reliable solutions.

Extensive Experience: With a presence in major Indian cities and over a decade of experience, UDtechs has a deep understanding of the market and the specific needs of businesses in the region.
Commitment to Security: In today's digital landscape, UDtechs places a strong emphasis on cybersecurity, helping clients protect their critical data and systems from threats.  
These key differentiators help UDtechs stand out in the competitive IT services market, offering clients reliable, innovative, and customer-focused solutions.”

NTT DATA: A one-stop-shop for IT needs with “Client FIRST” approach

Shailendra Badoni  
VP, System Integration Go-to-Market, NTT DATA

“Our key differentiator is our “Client FIRST” approach inspired by the Japanese concept of “omotenashi” which is a sense of incredible hospitality and service borne of a deep understanding of the clients’ needs. In our solution that we engage the client with, our approach is guided by foresight. This involves understanding the client’s current priorities, the outcomes they seek to drive and how this will impact their business in the near term and the future is considered while designing and proposing the solution. Business outcome alignment is the key motive of all our client engagements.

And value propositions and differentiators while engaging with clients are, Flexibility in our engagement: We are prepared to partner with clients in every stage of their technology lifecycle. Our model of engagement which is tuned to client’s business requirements are flexible to suit the client timelines, budget and more importantly the impact on business that they are looking for.
Our unmatched offerings portfolio and capabilities that span the whole breadth of the IT arena, be it consulting, business applications, client interactions and experience, employee interactions and experience, technology infrastructure, data center, networks, cloud, cybersecurity or operations management. We possess a large bank of expertise and years of experience to support these capabilities. Therefore, clients can look at us as a one-stop-shop for the entire gamut of IT needs.

Our Global reach and experience: As part of the NTT Group, we are the 5th largest global IT services provider and are working with 75% of Global Fortune 100. This gives us insight from a variety of industries including those where the client might be operating. Globally, our experience and expertise spans different verticals with unique use cases relevant to specific industries. 
Sustainable solutions: Our solution approach seeks to drive higher levels of sustainability in IT environments supporting the business. The aspect of achieving Carbon Neutral goals are considered in every client engagement.
Our multi-vendor skills: Ensure the client always has the ability to choose the right fit from best-of-breed solutions. Our ability to design, integrate and innovate with products and services from a variety of available vendors is a key area of strength.
Innovative commercial models as suitable to the client’s business requirement whether in CAPEX, OPEX or outcome based service models. Our flexible approach allows us to support the client across these models.”

Achieving customer satisfaction through customized solutions and proactive communication 

Vibhore Shrivastava 
MD, VIBS Infosol

“VIBS Infosol stands out in the market for its pioneering, customized IT solutions powered by advanced technology. Our focus on client needs ensures solutions are finely tuned to business objectives. Renowned for our dependable, top-tier results and ability to swiftly adjust to evolving landscapes, we prioritize cultivating enduring partnerships. Our extensive range of services provides comprehensive IT support, ensuring lasting success for our clients.

At VIBS Infosol, innovation begins with thorough market research and analysis to identify emerging trends and grasp evolving customer demands. We prioritize client feedback to fuel our innovation, encouraging cross-functional teamwork for idea generation and project development. Agile methodologies facilitate swift prototyping and iteration, complemented by ongoing learning initiatives and strategic alliances that strengthen our expertise. Monitoring service performance post-launch guarantees the delivery of responsive and valuable solutions consistently.
We leverage data and analytics comprehensively to enhance our understanding of customers. We collect insights from interactions and transactions, segmenting customers to deliver personalized services, and employing predictive analytics to anticipate future needs. Through monitoring satisfaction metrics and making data-informed decisions, we continuously enhance our offerings, striving to exceed customer expectations and foster long-lasting relationships.

We place utmost importance on ensuring customer satisfaction through customized solutions, proactive communication, and rigorous quality benchmarks. Our personalized strategies guarantee alignment with every client's objectives, while our flexibility enables us to quickly adapt to evolving requirements. By fostering enduring partnerships and maintaining open feedback channels, we consistently build trust and loyalty, ultimately achieving tangible business results.”

“Our solutions differentiate our services from the competition”

Madhu Arora  
Director, Megahertz Infotech

“The differentiating factors of Megahertz Infotech: 
We explain to our customers as to how our product solves customers' problems and also improves their situation
We also deliver relevant and specific benefits in our solutions
Our solutions differentiate our services from the competition.

Innovative value-added services derive from continuously studying the latest technology and solutions provided, by analyzing what competition has to offer, understanding the requirements of our customers, listening to suppliers and advisors, in order to spot opportunities and provide solutions.

Data enables Megahertz Infotech to understand our customer’s requirements better which in turn helps us to address their issues in a more thorough manner. We identify customer preferences and trends and this enables the tailoring of products and services to better meet market demands. Megahertz Infotech understands the customers' needs, identifies their pain points and preferences to gain a better understanding of the customers' needs. It provides excellent Customer Service and offers Personalized Solutions. Also, the company gathers feedback and acts on it.”