Vertiv channel partners are a crucial part of its go-to-market strategy 

Rakesh Kumar, Director Channel Alliance, IT Solutions, Vertiv

“It is a priority for Vertiv to ensure its partners are empowered and have access to 360-degree support. Through our Vertiv Partner Portal, we enable our partners with dedicated sales support, sales selectors and configurators, marketing resources, marketing development funds, online partner training, content syndication, eligible partners can apply for rebates, information about PAYBACK schemes and deal registration and incentive programs.

Vertiv empowers the partner network through the newly launched e-Commerce portal along with its esteemed National Distributor - Ingram Micro. Vertiv has also revamped the company website with a partner locator for all onboarded channel partners to enable regional touch points and connect with customers in a specific region.

India being a key market for Vertiv, our channel partners are a crucial part of our go-to-market strategy. We’re constantly working on expanding this network across the country, which, in turn, helps grow our and our partners’ businesses together. To ensure we keep our partnership model fair and transparent, we have identified four key phases- engage, evolve, empower, and evaluate- to keep our customers and us involved in each other’s businesses throughout the tenure of our partnership.  Vertiv also focuses its efforts on making sure the overall channel ecosystem is working in harmony.”